How do you turn $200 into a multi-million dollar DTC empire?
Check this out…
If you’re a fan of Shark Tank, maybe you’ve seen the 2022 episode with The Woobles:
Husband and wife team (Justine & Adrian) started this DTC beginner crochet kit company in 2020.
They spent $200 on a domain name, bought some yarn…
And after some initial success selling the kits on Etsy…
They fired up some ads and started printing money.
By the time they filmed their Shark Tank episode, The Woobles was on pace to generate $7 million that year, just 2 years after launch.
Fast forward to today, they’ve kept growing like crazy.
You’ll see The Woobles on TV & Connected TV ads like these:
Source: VidTao
…With over $700k in adspend (including $120k this past month:
Notice something interesting too: the Connected TV (CTV) specific landing page they’re running to:
Ok, great to see some connected TV ads running here…
But what’s the actual secret behind their amazing scaling story?
Let’s dig into that:
The 3 Stages of Scale
So…
How did The Woobles go from a $200 investment to a multi-million dollar DTC business empire?
It comes down to how they attacked the 3 Stages of Scale:
- Stage #1: Early Stage (First Million)
- Stage #2: Growth Stage ($1M to $10M)
- Stage #3: Mass Market Stage ($10M+)
At each stage, a business needs to speak to different “pools” of customers, in very specific ways…
And the Funnel of the Week team just released a breakdown on how The Woobles tackled each stage of scale:
Go here to check it out.
Whether you’re just starting out…
…or looking to break through to 9 figures/year and beyond…
You’ll find something to relate to in how The Woobles tackled the scaling situation you’re facing right now.
Have a great week!
The VidTao Team
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