Category: Creative

It’s unavoidable: even the best performing YouTube ad creative will eventually die.

The most crucial key to scaling has nothing to do with targeting, optimization, or campaign structure.

Let’s take a look at one of the best infomercial offers of all time: the Ginsu knife – a 43 year-old direct response offer that generated over $500 million in sales strictly via short direct response infomercials.

Let’s break down everything you need to know to create a customer avatar that will get results with YouTube ads, from demographics to psychographics.

What’s the “secret” to creating YouTube ads that drive results? And once you find that ad, how can you maintain those results while you scale?

This story starts, like many do, with a question: Why is my ad not working?