Category: Creative

Thomas Hopkins solved the problem of multi-channel attribution at scale for Masterclass which advertises spending over $120 million per year on ads.
Here’s how he did it…

What if we told you we actually have the Cheat Codes for scaling on Native or Display ad networks?

Let’s have a look together!

Gary wrote a direct mail promotion for an offer that did so well, converted so many readers to buyers & sold so many units…

We want to show you the latest updates on what’s working right now on YouTube…
PLUS how to scale Lumin’s men’s skincare quiz funnel from $1k/day to ??? with YouTube ads… 

Want to learn how to create YouTube ads that sell? Study proven TV infomercials. Let us tell you why…

We’re going to dive into some of the most common questions we’ve been getting about the changes, and what we’re doing to adjust, while still profitably managing $5M+ USD on the platform.

YouTube is updating its algorithm to better account for the role ad length can play in view annoyance in an effort to improve our ad experience across in-stream environments. 

Today we’re looking at a brand that you’ve probably come across. Dr. Squatch is on the map because of several successful ads over the last couple of years on Facebook and YouTube.

We’re going to cover one of the biggest shifts, as well as share some of the data / KPI baselines we are seeing after spending over $5M on ads in this “new normal” ad environment.