Category: Creative Ad Development

The most crucial key to scaling has nothing to do with targeting, optimization, or campaign structure.

Let’s take a look at one of the best infomercial offers of all time: the Ginsu knife – a 43 year-old direct response offer that generated over $500 million in sales strictly via short direct response infomercials.

Let’s break down everything you need to know to create a customer avatar that will get results with YouTube ads, from demographics to psychographics.

What’s the “secret” to creating YouTube ads that drive results? And once you find that ad, how can you maintain those results while you scale?

This story starts, like many do, with a question: Why is my ad not working?

Think you need to have a huge production budget or be a comedic genius to create profitable YouTube ads? Absolutely NOT. Don’t believe me? Check out these YouTube ad examples (and breakdowns) from some of 2020’s best-performing eCommerce YouTube ads.

YouTube ads are tailor-made for selling Digital Information Products. Today let’s take a closer look at a YouTube ad with over $1.9 Million in adspend (estimated), from investment info product company Motley Fool.