Advertising Psychology, YouTube Ad Strategy

The “Jeff Bezos Secret” to High-Converting YouTube Ads?

Weird “score” that makes YouTube ads convert better. Plus how 3 YouTube ads are using it to scale right now.

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Case Studies, Creative Ad Development, YouTube Ad Strategy

What the “Greatest Living Copywriter” Can Teach You about YouTube Shorts Ads

Try this Direct Response approach with your YouTube Shorts Ads (and more)

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Advertising Psychology, Creative Ad Development, YouTube Ad Strategy

YouTube Advertising Lessons From ‘Scientific Advertising’ by Claude Hopkins

What this Direct Response pioneer can teach you about YouTube advertising, today

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