Case Studies, Creative Ad Development, YouTube Ad Strategy

3 Lessons From Shopify’s $4.2 Million Youtube Adspend Last Month…

Whether your company is small or worth millions of dollars, there is always something you can learn from those who are successful in the market. Here are 3 lessons you can grab from Shopify’s YouTube ads campaigns that you can apply to your own YouTube ad strategy.

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Creative Ad Development, YouTube Ad Strategy

2022 YouTube eCommerce Creative Checklist

Do you want to scale your eCommerce product on YouTube? Let us show you a checklist of things you should do when you produce your creatives.

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Case Studies, Creative Ad Development, YouTube Ad Strategy

Masterclass.com’s Youtube Ads: Scaling to $160m+/year With Thomas Hopkins

Listen to Masterclass.com’s former head of performance marketing Thomas Hopkins where he reveals how he helped scale Masterclass.com to $160M per year, via YouTube ads, TV, and literally every other paid media channel available. 

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Campaign Management, YouTube Ad Strategy

REVEALED: YouTube Ad Traffic Cost “Mystery Metric” (Part 2)

It’s time to show you what is the “Mystery Metric” we’re seeing is driving the cost of YouTube ad traffic.

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Campaign Management, YouTube Ad Strategy

The “Mystery Metric” Driving Your YouTube Ad Traffic Costs…

Do you know what is a “mystery metric” that increases the traffic costs of your YouTube ads?

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Campaign Management, YouTube Ad Strategy

“Without This Dashboard, You Are Flying Blind…”

Thomas Hopkins solved the problem of multi-channel attribution at scale for Masterclass which advertises spending over $120 million per year on ads.
Here’s how he did it…

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