Creative Ad Development, YouTube Ad Strategy

How to Control YouTube Ad Creative Fatigue with this 3-Step System…

No amount of fancy editing, impeccable voice over, flawless imagery will help if what you’re saying in your ads doesn’t actually connect with and compel your audience to click and buy.

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Creative Ad Development, YouTube Ad Strategy

Want to Scale? Make Sure Your YouTube Ad Has These Key Ingredients…

The most crucial key to scaling has nothing to do with targeting, optimization, or campaign structure.

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Creative Ad Development, YouTube Ad Strategy

How to Create Your Customer Avatars for High-Performing YouTube Ads

Let’s break down everything you need to know to create a customer avatar that will get results with YouTube ads, from demographics to psychographics.

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Campaign Management, YouTube Ad Strategy

The Linx Scaling Methodology for E-Commerce YouTube Ads

In this post, I’m going to go over the Linx YouTube Scaling Methodology for Direct to Consumer e-commerce brands

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Campaign Management, YouTube Ad Strategy

Understanding Affinity, In-Market, Life Event & Custom Audiences

The Ancients used to say that “knowing thyself” was the key to success in life; in marketing, there could be a similar saying: “Know thy audience.” This might seem like a banal motto, but much like the earlier philosophical phrase, it hides behind it a surprising amount of depth.

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