If your offer isn’t appealing, if your ad copy / messaging isn’t on point for your audience, it doesn’t matter how much you spend on fancy production, actors, etc. Your ads won’t work.

No amount of fancy editing, impeccable voice over, flawless imagery will help if what you’re saying in your ads doesn’t actually connect with and compel your audience to click and buy.

It’s unavoidable: even the best performing YouTube ad creative will eventually die.

The most crucial key to scaling has nothing to do with targeting, optimization, or campaign structure.