Category: YouTube Ad Strategy

Learn all your competitors’ secrets about the fitness niche creatives that work on YouTube.

If your offer isn’t appealing, if your ad copy / messaging isn’t on point for your audience, it doesn’t matter how much you spend on fancy production, actors, etc. Your ads won’t work.

No amount of fancy editing, impeccable voice over, flawless imagery will help if what you’re saying in your ads doesn’t actually connect with and compel your audience to click and buy.

It’s unavoidable: even the best performing YouTube ad creative will eventually die.

The most crucial key to scaling has nothing to do with targeting, optimization, or campaign structure.

Let’s break down everything you need to know to create a customer avatar that will get results with YouTube ads, from demographics to psychographics.

In this post, I’m going to go over the Linx YouTube Scaling Methodology for Direct to Consumer e-commerce brands

The Ancients used to say that “knowing thyself” was the key to success in life; in marketing, there could be a similar saying: “Know thy audience.” This might seem like a banal motto, but much like the earlier philosophical phrase, it hides behind it a surprising amount of depth.

What’s the “secret” to creating YouTube ads that drive results? And once you find that ad, how can you maintain those results while you scale?