Creative Ad Development, YouTube Ad Strategy

Unveiling the Secrets of a Billion-Dollar DTC Quiz Funnel: Boost Conversions and Create Winning Offers

Today we’re going to dive into learnings from a DTC Quiz Funnel that generated over 1 Billion USD in 2022. We have 3 takeaways for you…

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Campaign Management, Creative Ad Development, YouTube Ad Strategy

My 2 Cents About CTR in Video Campaigns…(Dedicated to Google Ads Apprentices, but It Won’t Hurt the Old Foxes Either)

As we all know, CTR aka Clickthrough rate is a metric that tells us how well our ad intrigues the selected audience. Let us see how things are going in the real video campaign.

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Case Studies, Creative Ad Development, YouTube Ad Strategy

[Case Study] Can AI Emotional Recognition Unlock New Performance Marketing Opportunities?

Can AI predict your ad’s performance, before you spend a cent? Over the past 12 months, we have been experimenting with AI for Emotional Recognition and have seen some very interesting results. Let us show you…

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Case Studies, Creative Ad Development, YouTube Ad Strategy

YouTube Ad Impact “Beyond the Click”: ClickUp vs. Monday.com Case Study

Curious about the impact of YouTube ads “Beyond the Click”? We made ClickUp Vs. Monday.com case study for you, to illustrate this phenomenon of the “Halo Effect” of YouTube ads.
Plus, we’re revealing two new ways to improve Google Ad Tracking & Attribution for YouTube and beyond,
and we’re giving you access to a replay of our YouTube Shorts Ad Training here. Let’s dive in.

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Campaign Management, Creative Ad Development, YouTube Ad Strategy

The Measure of Carry-over and Lag Effect of Marketing Activities – Marketing Mix Modeling (MMM) Part 3

🎯 How to include a delayed effect of your marketing activities into your model in the simplest possible way.

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