Case Studies, Creative Ad Development, YouTube Ad Strategy

YouTube Ad Impact “Beyond the Click”: ClickUp vs. Monday.com Case Study

Curious about the impact of YouTube ads “Beyond the Click”? We made ClickUp Vs. Monday.com case study for you, to illustrate this phenomenon of the “Halo Effect” of YouTube ads.
Plus, we’re revealing two new ways to improve Google Ad Tracking & Attribution for YouTube and beyond,
and we’re giving you access to a replay of our YouTube Shorts Ad Training here. Let’s dive in.

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YouTube Ad Impact “Beyond the Click”: ClickUp vs. Monday.com Case Study

Campaign Management, Creative Ad Development, YouTube Ad Strategy

The Measure of Carry-over and Lag Effect of Marketing Activities – Marketing Mix Modeling (MMM) Part 3

🎯 How to include a delayed effect of your marketing activities into your model in the simplest possible way.

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The Measure of Carry-over and Lag Effect of Marketing Activities – Marketing Mix Modeling (MMM) Part 3

Creative Ad Development, YouTube Ad Strategy

Direct Response Video Editing (New Podcast with Chris Encarnacion)

🎯 New VidTao Video Editing Podcast Episode + New Premium YouTube Ad Creative Testing Training

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Direct Response Video Editing (New Podcast with Chris Encarnacion)

Campaign Management, Creative Ad Development, YouTube Ad Strategy

Tracking & Attribution Part 2: Lets Do Some Modeling (Marketing Mix Modeling)

🎯 As we previously announced, we will go deeper into content tracking, attribution, and training in VidTao.

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Tracking & Attribution Part 2: Lets Do Some Modeling (Marketing Mix Modeling)

Creative Ad Development, YouTube Ad Strategy

(Your Feedback…) What’s the Difference Between These 2 YouTube Ads?

🎯 A while back we asked for your feedback on a couple of YouTube ads from MUDWTR.

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(Your Feedback…) What’s the Difference Between These 2 YouTube Ads?

Campaign Management, YouTube Ad Strategy

VidTao Tracking & Attribution: A Short Introduction to Marketing Mix Modeling (MMM) Part 1

🎯 If your tracking and attribution setup isn’t delivering the results you want, you’re in the right place. Let us show you how our agency Inceptly goes deeper on tracking & attribution content & training at VidTao.

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VidTao Tracking & Attribution: A Short Introduction to Marketing Mix Modeling (MMM) Part 1