Campaign Management, Creative Ad Development, YouTube Ad Strategy

The Measure of Carry-over and Lag Effect of Marketing Activities – Marketing Mix Modeling (MMM) Part 3

🎯 How to include a delayed effect of your marketing activities into your model in the simplest possible way.

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The Measure of Carry-over and Lag Effect of Marketing Activities – Marketing Mix Modeling (MMM) Part 3

Creative Ad Development, YouTube Ad Strategy

Direct Response Video Editing (New Podcast with Chris Encarnacion)

🎯 New VidTao Video Editing Podcast Episode + New Premium YouTube Ad Creative Testing Training

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Direct Response Video Editing (New Podcast with Chris Encarnacion)

Campaign Management, Creative Ad Development, YouTube Ad Strategy

Tracking & Attribution Part 2: Lets Do Some Modeling (Marketing Mix Modeling)

🎯 As we previously announced, we will go deeper into content tracking, attribution, and training in VidTao.

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Tracking & Attribution Part 2: Lets Do Some Modeling (Marketing Mix Modeling)

Creative Ad Development, YouTube Ad Strategy

(Your Feedback…) What’s the Difference Between These 2 YouTube Ads?

🎯 A while back we asked for your feedback on a couple of YouTube ads from MUDWTR.

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(Your Feedback…) What’s the Difference Between These 2 YouTube Ads?

Campaign Management, YouTube Ad Strategy

VidTao Tracking & Attribution: A Short Introduction to Marketing Mix Modeling (MMM) Part 1

🎯 If your tracking and attribution setup isn’t delivering the results you want, you’re in the right place. Let us show you how our agency Inceptly goes deeper on tracking & attribution content & training at VidTao.

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VidTao Tracking & Attribution: A Short Introduction to Marketing Mix Modeling (MMM) Part 1

Creative Ad Development, YouTube Ad Strategy

2022 eCommerce YouTube Ad Checklist

🎯 Inside you’ll see some of the biggest takeaways we’ve had over the past year while successfully scaling many eCommerce offers with YouTube ads.

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2022 eCommerce YouTube Ad Checklist