From Kickstarter to $100M: Ekster’s DTC Journey with Olivier Momma

Welcome to today’s VidTao Newsletter, your one-stop destination for all the latest in Direct Response video advertising.

Today’s briefing is a 4 minute read:

YouTube shorts ad doing big volume

New podcast: Ekster’s journey from Kickstarter to $100M DTC powerhouse

Let’s dive into the content…

YouTube Shorts Ad of the Week

Check out this YouTube Shorts ad from Pimsleur language learning app (always a strong Direct Response Advertiser)

At over 1M views in the past couple months, it’s clearly driving some results.

But this is only one of many ad Pimsleur has in the mix right now:

Go here to check out ALL of Pimsleur’s YouTube / YouTube shorts ads (and landing pages) inside of VidTao 2.0.

Btw - if you’re seeing good results with any vertical format video on Meta / TikTok / IG / etc., make sure to test it on YouTube?

You may ALSO have a winner on YouTube shorts.

Go here to set up a quick brainstorm call with us and we’ll show you how to set up a test with it on YouTube Shorts.

[New Podcast] From Kickstarter to $100M: Ekster's DTC Journey

Just shot a quick VidTao podcast episode with Olivier Momma, founder of Ekster Wallets.

Olivier & his team launched in 2016 on Kickstarter and since then have turned Ekster into a global DTC powerhouse.

Olivier shares his insider strategies and key learnings that have driven Ekster’s phenomenal growth in the direct-to-consumer (DTC) space.

On this episode of VidTao Podcast you'll discover...

* The step-by-step process Olivier used to generate $15k in Ekster's first HOUR on Kickstarter - leading to a $300k crowdfunding launch.

* Olivier's top three strategies for leveraging customer feedback to drive new product innovation and long term customer value.

* Behind the scenes on Ekster's innovative approach to new product ideation & go-to-market launch strategies.

* How Ekster transformed from a small startup to a global brand with over 50 employees across multiple continents.

* The unexpected challenges of scaling a product line and the critical lessons learned from shipping logistics.

* Olivier's networking secrets: How building relationships with other brands and entrepreneurs fuels Ekster's success.

* Why Ekster is shifting its marketing dollars from Meta to YouTube and TikTok – and what performance marketers need to know to stay ahead.

* And much more

Go here to watch it: https://youtu.be/xAxNEjuEW4I

Have a great week!

The VidTao Team

PS - Are you spending $1k/day+ on Paid Ads? Go here to set up a free YouTube Ad brainstorm chat.

Advertise with VidTao's Audience of 100k+

Get in touch today to advertise with VidTao & get your brand in front of the Who's Who of Performance Advertising & Direct Response. Whether you’re looking to reach decision makers at top brands or looking for rock-start talent for your team (like our happy advertising client below) VidTao’s audience are the cream of the crop of digitial advertisers always looking for the next interesting product, tool, or opportunity.

What are your YouTube ad questions?

In the meantime, what questions do YOU have about YouTube ads?

Let us know in the Comments section below, and we’ll make sure to cover your question in an upcoming post.

Have a nice day!

The VidTao Team