Today’s briefing is a 5 minute read:

  • 🤖 Try this “SouthPark Story Secret” GPT Prompt to analyze & improve any narrative-based ad
  • 🎬 Breakthrough Text-to-Video AI tool update (if you can type it, you can create it)
  • 🗳️ Poll: What % of VidTao Users are testing Connected TV? (surprising results)
  • ➕ Plus: Leaked NASA Super-Prompt, 2 new text-to-video updates marketers are going to love, how to use GPT4 to make “fake” product photos, new OpenAI “Magic Create” and much more…

Let’s start by taking a look at some of the latest updates from the Direct Response Marketing world:

🕙 Direct Response Marketing Minute

Here is your 60 second Performance Marketing Brief for today:

  1. 🩺 3-Step Info Funnel Diagnosis: Is your Info Product Funnel making these mistakes?
  2. ⚙️ 7 Lessons from Henry Ford's Personal Letters: Ford founder’s insights on growth & leadership
  3. 💊 Top ACA / Health Insurance Lead Gen advertisers: Are you or your favorite lead gen beast on this list?
  4. 🎧 Why Story Sells (and how to use it): Step by step breakdown of the “PAISA” StorySelling Method
  5. 🏴‍☠️ Old-School Ads: Was this the best David Ogilvy ad, ever?
  6. ✋Hire RyanAir’s (ex) Director of Social Media (Legend) read more here
  7. ⛔ LEAKED: X/Twitter Ad Costs: Did Elon intend to make this public?

🤖 Supercharge Your Ads with this “SouthPark Story Secret” GPT Prompt

South Park is 325 episodes deep and still going strong.

What makes the series so successful?

No doubt the show’s incredibly irreverent comedy helps.

But there’s some serious attention to detail when it comes to story.

And this is where you’ll want to pay attention as a direct response advertiser:

Because the creators, Matt Stone and Trey Parker, have honed a storytelling framework that's not only effective for their hit series but can be applied to any form of narrative, (especially in the realm of direct response advertising.)

First, take a look at
this breakdown they did at NYU walking through their approach to story on Southpark: (thanks to Nathan for sharing this video on twitter)

Here’s a quick overview:

  1. Three-Act Structure: Divide your story into three acts to create a clear and structured narrative.
  2. Use of Markers and Visuals: Utilize visual aids and markers to outline and plan your story, ensuring each scene contributes to the overall narrative.
  3. Focus on Individual Scenes: Ensure each scene works as a standalone funny sketch, contributing to the humor and engagement of the story.
  4. Causality and Connection: Between each beat or scene in your story, use the words "therefore" or "but" instead of "and then". This ensures a causal connection between events, making the story more compelling and logical.
  5. Avoid Boring Sequences: A sequence of events that just happen one after another without a causal connection is boring. Ensure each event leads to or affects the next.

Let’s hone in on the last 3 elements in particular.

Polishing these 3 elements are a solid way to quickly step-up the quality of your ad copy and boost performance…

…By making it LESS BORING.

Want proof this works?

Mark Ford (aka “Michael Masterson” , his pen name) had his copywriters at Agora Publishing read all draft copy, looking for areas that are:

  • Confusing
  • Unbelievable
  • Boring

Mark’s team would then systematically edit & enhance the copy to eliminate these problematic areas.

Mark has helped launch & grow dozens of multi-million dollar direct response businesses, including the Agora Companies: which he and Bill Bonner have grown to over $1 billion in gross revenue.

Agora consistently creates top-performing direct response offers (with over $1 billion in revenue generated)

To make this as easy as possible for you to implement yourself, we put together a quick GPT prompt using South Park’s secrets to “less boring” copy.

Go ahead and run your YouTube ad script through this prompt below and see what output you get: 👇

Context for LLM Evaluator:
Adopt the role of an expert direct response storytelling copywriter with over $100 million in sales generated from story-based ads. Utilize your extensive experience and expertise to critically evaluate and enhance the script for maximum impact and effectiveness.

Step 1: Input the Script
Task: As an expert in direct response storytelling, please provide the full script that you would like to analyze. Ensure that the script is well-structured and divided into clear scenes or sections to facilitate a thorough and accurate assessment.

Step 2: Generate an Assessment
Task: Leveraging your expertise in creating high-converting story-based ads, evaluate the script based on the following criteria. Provide a score out of 10 for each sub-point, along with detailed feedback and insights.

3. Scene Effectiveness (0-20 points)
Each Scene Works Well as a Standalone Piece (0-10 points): Critically assess the independence and clarity of each scene. Identify any scenes that lack substance or fail to contribute to the overall narrative, drawing on your experience of what makes a scene truly resonate with an audience.
Engagement and Relevance (0-10 points): Evaluate the engagement level and relevance of each scene. Use your knowledge of audience psychology and storytelling to pinpoint scenes that might need adjustments to maintain interest and drive the narrative forward.

4. Causality and Connection (0-20 points)
Use of "Therefore" or "But" Between Scenes for Logical Connections (0-10 points): Examine the script for clear causal connections between scenes. Apply your understanding of narrative flow to identify and improve any transitions that lack clarity or fail to propel the story.
Avoidance of Boring "And Then" Sequences (0-10 points): Scrutinize the script for any sequences that merely list events without demonstrating their interconnectedness. Use your expertise to suggest ways to transform these sequences into compelling narrative moments.

5. Overall Engagement and Storytelling (0-20 points)
Audience Engagement (0-10 points): Reflect on the script’s overall ability to captivate the audience. Draw upon your successful track record to identify parts of the script that might risk losing the audience’s attention, and suggest improvements.
Compelling and Memorable Storytelling (0-10 points): Assess the impact and memorability of the storytelling. Use your experience in creating unforgettable ads to pinpoint areas for enhancement, ensuring the story leaves a lasting impression.

Step 3: Generate Improvements
Task: Now, apply your seasoned skills in direct response storytelling to generate specific improvements for the script. For each area of opportunity identified in the assessment, provide concrete suggestions, revisions, or techniques to strengthen the storytelling and maximize the ad’s effectiveness.

By following these steps and applying your deep expertise in direct response storytelling, you will be able to critically analyze the script, identify areas for improvement, and craft a compelling, high-converting story-based ad.

Want to “Ground Truth” your ads versus a proven high-converting YouTube ad?

Go ahead and run this prompt on the opening 3 minutes of
MindValley’s monster VSL from Peter Kell, and then compare versus your own ad.

Source VidTao

Today's Newsletter is Supported by Inceptly

Direct Response Video & Traffic Agency

Are you spending over $1k/day on ads?

Schedule a free brainstorm session:


🎬 AI Text-To-Video: Exciting Update

Runway just released an update for both text to video and image to video generation with Gen-2, bringing major improvements to both the fidelity and consistency of video results.

one example:

Go here to see more.

Want to “Ground Truth” your ads versus a proven high-converting YouTube ad?

Go ahead and run this prompt on the opening 3 minutes of
MindValley’s monster VSL from Peter Kell, and then compare versus your own ad.

🤖 More AI Updates for Your Marketing 🧠

🗳️Poll Results: Are you Testing on Connected TV?

Looks like a lot of people are testing Connected TV! Can’t wait to share a new tool we’re building with you that’s going to make your life MASSIVELY easier…

(VidTao Discord Channel members know what we’re talking about…)

Whether or not your are running on Connected TV yet…

…We’ve got some very exciting resources in the mix for you to help you succeed on this incredibly promising platform, and we can’t wait to share them with you asap.

Are you spending over $1k/day on paid ads?

Go here to brainstorm with us on how to expand your performance onto YouTube & other channels…: 


Advertise with VidTao's Audience of 100k+

Advertise with VidTao to get your brand in front of the Who's Who of Performance Advertising & Direct Response. Whether you’re looking to reach decision makers at top brands or looking for rock-start talent for your team (like our happy advertising client below) VidTao’s audience are the cream of the crop of digitial advertisers always looking for the next interesting product, tool, or opportunity. Get in touch today.

That’s it for today!

PS - Got a direct response offer or brand you're looking to scale with paid traffic?

Here's how our partners at
Inceptly (our Direct Response Video & Traffic agency partner with over $950M in Direct Response revenue generated) can help:

1) Paid ads Strategy & Execution on Google, YouTube, Meta, TikTok (and more)

"We have been working with Inceptly for over 2 years now, and they have been instrumental in helping us drive paid acquisition at scale. I highly recommend Inceptly's services." - Sandy Diao, Director of Growth @ Descript . com

Go here to set up a free paid traffic brainstorm chat.

2) Build a Custom Tracking & Attribution “Brain”:

"Thanks to [Inceptly's] data team, we now have a custom tracking solution built specifically to our business that supplies all of the information we need to floor or throttle the proverbial gas pedal which is front-end advertising." - Devyn Merklin, CMO Livingood Daily

Can one of Inceptly's custom data solutions help you finally crack the code on attribution at scale?

Go here to schedule a free tracking & attribution consult

3) Build Direct Response Video Creatives that SCALE

"The Inceptly team just gets it when it comes to performance video creative. I love it." - Val Yakovchik, Founder & CEO MoxieLash

Let's build your next winning creative campaign on YouTube, YouTube shorts (and more)!

Go here to set up a YouTube ad creative brainstorm with our team.

4) "UpSkill" Your Internal Creative & Media Buying Team

"Thanks to our work with Inceptly, at our current pace within 3-4 weeks we should be doing highly profitable $10k+ days on YouTube." - Wouter Akika, VidTao Bootcamp client, Founder & CEO of MyDermaDream

Let's “Transplant” our team’s experience directly into your internal team, as quickly as possible. Fast-track your team’s media buying & creative skillset with the best in the business.

Go here to see if our internal team-build programs could be a good fit for your business.

PPS: Have you checked out VidTao 2.0 yet?

We just added new features like Affiliate offer tracking, and millions of NEW YouTube ads indexed from all your favorite companies and offers.

Here’s how to check it out:

☝️If you have a VidTao Premium account already?

Go to to log in to VidTao 2.0 and try it out.

🙅 …And if you don’t yet have a VidTao Premium account?

Current VidTao Premium members will be “grandfathered in” on the current pricing tier for VidTao 2.0…

…But once we fully launch VidTao 2.0 at the end of the month?

We’ll be raising the price (as you can imagine we’ve invested A LOT to upgrade the software and continue to add a bunch more amazing features we’ll be walking through over the next few days)

Go here to lock in current pricing & claim your VidTao Premium membership with VidTao 2.0 access: