Welcome to today’s VidTao Blog Post, your one-stop destination for all the latest in Direct Response video advertising.
Today’s briefing is a 4 minute read:
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Check out these 2 YouTube Shorts Ads crushing it right now.
Behind the Scenes on James Van Elswyk’s (GeekOut, Purple Leads, and many more) Million Dollar Day Campaign
Let’s dive into the content…
2 YouTube Shorts ads for your review…
Are you scaling on YouTube shorts ads yet?
If not, start paying attention and you’ll see some BIG opportunities.
Here are just a couple examples, each with over 1 million views:
YouTube Shorts Ad #1: Ridge Wallet
Landing page: https://ridge.com/collections/design-series-x-hb-nielsen
Performance: 1M+ views in the past 4 weeks
YouTube Shorts Ad link: https://youtu.be/lF4WsYIVWCU
Notes: Notice the fast cuts and thorough “ownership experience” the video walks you through. You get to see all features from a vivid first-person perspective.
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YouTube Shorts Ad #2: Hims Telehealth Quiz Funnel
Landing page: https://www.hims.com/hair-start-comparison-dlp
Performance: 20M+ views in the past 4 months
YouTube Shorts Ad link: https://youtu.be/wUfgNLfA5Gk
Notes: Notice the strong before/after elements and effective “diagnose and prescribe” quiz funnel.
Direct Response YouTube Ads Brainstorm Session (free)
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Million Dollar a Day Campaign: Behind the Scenes with James Van Elswyk [New Podcast]
James Van Elswyk is a vastly experienced entrepreneur in the performance marketing space. He's co-founder of GeekOut education, Purple Leads and several other major marketing-related companies as well as a true BEAST when it comes to driving thousands of qualified leads per day across multiple verticals.
He also co-founded & runs GeekOut Education, the premier place to learn from top performance marketers.
Heads up: James’ GeekOut NYC event starts in just a couple weeks.
GeekOut is the premiere event to learn from top media buyers & marketers in the performance marketing space. Go here to save on livestream & live tickets: https://blog.vidtao.com/geekoutnyc
On this call with James, we got into:
* Behind the scenes on James' recent million dollar day (the ad platforms, the offers, and much more)
* James' philosophy on TRACKING in the post iOS world
* The little-known reason why Facebook ad accounts get banned (and how James went from constant bans to massive scale)
* The 3 key metrics James looks at before diving into any new lead gen vertical (miss these at your own risk)
* Why James "split tests" cities to live in like campaigns (and the surprising winner between LA and NYC)
* How to extract game-changing insights from your customers' sales calls
* How to Attract & Hire A-Players for Your Team: The "database of archetypes" approach James uses to perfectly match new hires to roles (even if they have zero experience)
* The 4-day "performance window" James optimizes his whole life around to ensure world-class output in business
* Why childhood attachment styles may be stunting your success as an entrepreneur (and how to rewire yourself)
* THIS under-the-radar ad platform James was using 2 years before everyone else (and why it's still insanely profitable today)
* And much, much more! Go here to watch the full episode: https://youtu.be/cktuABSGK_A
Have a great week!
The VidTao Team
PS - Go here to claim a Free 7-Day Trial of all-new VidTao 2.0 YouTube ad library (complete with 8 million+ unlisted YouTube ads & their landing pages)
PPS - Are you spending $1k/day+ on Paid Ads? Let’s brainstorm on how you can scale with YouTube, Connected TV and more. Go here to set up a free brainstorm chat.
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What are your YouTube ad questions?
In the meantime, what questions do YOU have about YouTube ads?
Let us know in the Comments section below, and we’ll make sure to cover your question in an upcoming post.
Have a nice day!
The VidTao Team