"Is he the world's #1 Direct Response Video Editor?"

The right video edits can make or break your YouTube ads.

And few people know this as well as Chris Encarnaciรณn. 

Chris has over $700M in revenue generated from his video ads, starting with YouTube Ad Pioneer SixPackShortcuts and since then mostly for direct response heavy hitters who make him sign iron clad NDAs.

Chris was a recent guest on our VidTao Podcast, and in the episode he goes into full detail on how he approaches things like:

* Video editing strategies & tactics that get direct response results

* Building video editing teams for creating high performance Direct Response video ads on YouTube & more, at high volume. 

(There's a link to the podcast at the end of this email). 

To give you a taste of all the knowledge Chris drops in the podcast, below are 3 tips from Chris on how to build hard-hitting high-performing direct response video editing.

...But first, a very important announcement!

NEW VIDTAO PREMIUM TRAINING - YouTube Ads Creative Testing Framework

Ever wonder how you should be testing YouTube ad creatives?

So you can...

๐Ÿ” Find winning ads as quickly as possible
๐Ÿ“ˆ Start to scale & iterate new winners asap...
โŒ ...While eliminating wasted time & spend on ads that are never going to work?

At our YouTube ad agency Inceptly we launch creative tests on YouTube, all day every day.

And this week inside VidTao Premium our Creative Director Alex Simic is going to walk you through you exactly how we do it.

You're going to discover:

* How to build your creative testing plan, based on your unique budget

* The "Hook-Core" experiment to identify your ads' winning (and losing) individual elements

* YouTube ad campaign testing setup (bidding / targeting / etc.) we recommend for fastest + most conclusive results

* How to use "video experiments" to isolate variables and minimize false test results

๐Ÿ› ๏ธ PLUS - How to TROUBLESHOOT & FIX common issues like:

* Campaigns not spending
* Creatives not spending inside the adgroup
* Low CTR
* Isolating In-Feed vs. In-stream results
* High CPA
* Low click/conversion rate on your landing page

And remember, this new training is just one of many we're dropping basically every week, inside VidTao Premium.

Inside VidTao Premium you'll get:

* Full access to VidTao's entire YouTube Ad Library

* PLUS Full access to all Premium Training (Like YouTube ad media buying, YouTube ad creative build-out, Facebook ad scaling framework, YouTube Shorts Ads (coming soon), and much more...)

Want to SAVE 27% off the regular price & get access to everything?

Go here secure your VidTao Premium membership at our 2022 Q4 27% savings: ๐Ÿ‘‡๐Ÿ‘‡๐Ÿ‘‡

...And we'll send you access to this training + give you full unlimited access to the tool.


3 Quick Direct Response Video Editing Tips from The $700M Man, Chris Encarnaciรณn

1) Zero Wasted Frames

* 1st 5 seconds of the video are all-important
* There are 120 frames in the first 5 sec (24 frames per sec x 5 sec)
* Each of these frames should have a purpose. Aim for zero wasted frames.

2) Faster feedback loop = faster path to winning creatives

Editors are marketers. Arm them with data.

Build dashboards so your editors can see granular details on how their videos are performing, and iterate accordingly.

3) Split test editors

Give 2 different editors:

* Same raw footage
* Same voiceover

...And you'll get wildly different results.

Share the data, analyze results. All editors learn from what worked vs. didn't and get better as a result.

When editors compete, everyone wins.

Watch the full VidTao podcast episode with Chris here. 

Follow Chris on Instagram here: @ichrisjay or skype: chris.ampro

Got Questions?

Got Questions about YouTube ads, Video ads, Tracking or anything else marketing-related?

Got someone you think we should have as a guest on the podcast?

Hit the Comment and let us know! 

- Sponsored -

Inceptly: the performance video ad team behind $950M+ in direct response revenue

Inceptly High-Performance YouTube Advertising Agency

Inceptly builds YouTube ad creatives & manages over 5M USD/month in YouTube ad spend for companies like ClickFunnels, Descript, MindValley, Advanced Bionaturals, Organifi, and many more.

Are you spending over $1k/day on ads and looking to scale your business with YouTube ads?

Schedule your free YouTube ad brainstorming call here:

๐Ÿ‘‰ inceptly.com/call

What are your YouTube ad questions?

In the meantime though, what questions do YOU have about YouTube ads?

Let us know in the Comments section below, and weโ€™ll make sure to cover your question in an upcoming post.

Have a nice day!

The VidTao Team


Sign up for VidTao.com: The Free Tool to Discover & Track Your Market's Best YouTube Ads.

Are you spending over $1k/day on paid traffic and want to scale with YouTube ads? Schedule your free YouTube ad brainstorming call here: inceptly.com/call

VidTao.com is brought to you by Inceptly.com - High-Performance YouTube Ad Creative & Media Buying Agency Managing $5M/month+ in YouTube Ad Traffic.