"I don't read books on marketing. I read spy tools. The winning script IS the book. It SHOWS you the answer, it doesn't tell you the answer."
- Peter Kell, Video Salesletter Innovator
We just did a podcast with Peter Kell, director of Video Salesletters (VSLs) at MindValley and creator of multiple 8-figure VSL-based offers.
Speaking of spy tools, he’s the creator of this current monster VSL YouTube funnel you can see here inside of VidTao:
(That’s well over $300k in adspend in the past month on just one ad, and still scaling…)
How does Peter do it?
We get into it all in this podcast but here’s a one sentence summary:
“The spy tools help me with the marketing - and spirituality is how it all manifests for me”.
Listen to the podcast to hear all the details, like:
* Peter's "VSL Bible" - and why he advises you to create your own (and how to do it)...
* How to unlock the power of your identity to completely shift your reality...
* What Jon Benson (the creator of the Video Salesletter) taught Peter Kell about how to break down VSLs to "unlock" their secrets...
* How Peter shoots 50 VSL leads in 2 days (giving nearly unlimited testing options)...
* The 3 levels of compliance you need to consider when launching any new offer...
* The “Semantics Secret” to ad compliance on FB and other platforms…
* Why Peter believes we've been going through "Winter" in advertising - and why CPMs will drop soon…
* The 1 personal metric Peter tracks daily that he attributes to his success...
* The process Peter used to systematically test new markets & offers before launching & scaling his own brand...
* Why your goal should always be to "Go broad and send it like a Chad"
And much, much more!
Here's how to apply Peter's VSL & mindset secrets to your own marketing:
1) Go watch the podcast episode here & take notes:
2) Go here to follow Peter on his blog / facebook / instagram
3) Come to VidTao Live Oxford UK and learn from Peter, in person! (Claim your tickets & see everything you'll get at the event, here: https://live.vidtao.com/
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Are you spending over $1k/day on ads and looking to scale your business with YouTube ads?
Schedule your free YouTube ad brainstorming call here:
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What are your YouTube ad questions?
In the meantime, what questions do YOU have about YouTube ads?
Let us know in the Comments section below, and we’ll make sure to cover your question in an upcoming post.
Have a nice day!
The VidTao Team
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