Let’s break down everything you need to know to create a customer avatar that will get results with YouTube ads, from demographics to psychographics.

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How to Create Your Customer Avatars for High-Performing YouTube Ads

The Ancients used to say that “knowing thyself” was the key to success in life; in marketing, there could be a similar saying: “Know thy audience.” This might seem like a banal motto, but much like the earlier philosophical phrase, it hides behind it a surprising amount of depth.

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Understanding Affinity, In-Market, Life Event & Custom Audiences