Author: Chris Cole

YouTube is updating its algorithm to better account for the role ad length can play in view annoyance in an effort to improve our ad experience across in-stream environments. 

Today we’re looking at a brand that you’ve probably come across. Dr. Squatch is on the map because of several successful ads over the last couple of years on Facebook and YouTube.

We want to show you how this company found a promising angle and then kept tweaking it until they had the perfect ad. 

This week we’re looking at a no-nonsense e-commerce product that is doing extremely well on YouTube. It’s a solar battery used to charge phones, tablets, and laptops. It comes from a brand called 4Patriots in the survival niche.

This week, our lucky winner is this ad for an Amazon FBA course from Tom Wang. It’s a highly engaging ad, edited at a lightning fast pace, that’s been absolutely killing it on YouTube since it launched in May 2020.

We’re going to give you one template that we think will be the most universal, and it will definitely give you a strong starting point for any campaign.

Learn all your competitors’ secrets about the fitness niche creatives that work on YouTube.

Let’s break down everything you need to know to create a customer avatar that will get results with YouTube ads, from demographics to psychographics.

This story starts, like many do, with a question: Why is my ad not working?