Author: Ian Nagy

We’re going to dive into some of the most common questions we’ve been getting about the changes, and what we’re doing to adjust, while still profitably managing $5M+ USD on the platform.

We’re going to cover one of the biggest shifts, as well as share some of the data / KPI baselines we are seeing after spending over $5M on ads in this “new normal” ad environment.

We heard directly from Google today what we have long suspected…

Learn what direct response / D2C physical product ads are working right now, post iOS update on YouTube, and what takeaways you can apply to your own YouTube advertising.

If your offer isn’t appealing, if your ad copy / messaging isn’t on point for your audience, it doesn’t matter how much you spend on fancy production, actors, etc. Your ads won’t work.

No amount of fancy editing, impeccable voice over, flawless imagery will help if what you’re saying in your ads doesn’t actually connect with and compel your audience to click and buy.

It’s unavoidable: even the best performing YouTube ad creative will eventually die.

The most crucial key to scaling has nothing to do with targeting, optimization, or campaign structure.

Let’s take a look at one of the best infomercial offers of all time: the Ginsu knife – a 43 year-old direct response offer that generated over $500 million in sales strictly via short direct response infomercials.