Want to see some YouTube Shorts ads that are scaling right now, using VidTao competitor ad library?
You’re in luck…
Because today is 2 Shorts Tuesday. Why YouTube Shorts ads?
Because YouTube Shorts ad inventory is only going to keep growing:
5 Reasons Why More Creators Are Choosing YouTube Shorts Instead of TikTok
#1 - 💰 MORE MONEY 💰
YouTube made it easier to earn money with YouTube Shorts in 2024 by letting creators take a cut of ad money from their Shorts—a better deal than TikTok’s confusing payment system.
Image source: Google
This works for both short videos and regular YouTube content, making it safer for creators who want steady income.
#2 - ⛔TikTok Ban Rumors/Reality⛔
Rumors (and a quick reality) of a TikTok ban in the U.S. made many creators start posting on YouTube Shorts just in case. YouTube even let Shorts videos be 3 minutes long starting October 2024, copying TikTok’s style while giving creators more flexibility.
YouTube’s Big Advantages
#3 - 📈Built-in audience📈
Shorts get boosted by YouTube’s recommendations and trending lists, helping creators grow faster. TikTok doesn’t connect as well to other apps or longer videos.
#4 - 🆕Different viewers🆕
YouTube’s users are often older (25-34) vs. TikTok’s teen-heavy crowd, so creators can reach new fans.
#5 - 🤦♂️Creators Are Fed Up With TikTok🤦♂️
Many say TikTok’s rules change too often, and they’re tired of worrying about bans. YouTube feels more stable, especially with Google’s support for targeting the right audiences. The 3-minute Shorts also let them tell better stories without switching apps.
...And critically, most DTC & Direct Response advertisers are still under-leveraging YouTube Shorts as an ad placement.
(and the upside is huge)
So, what are some ways you can succeed with YouTube Shorts ads?
Let’s take a closer look at 2 YouTube Shorts ads doing well right now:
~ update from our friends at Funnel of the Week ~
Air Fryers, ‘Dark Posting’ & Category Creation for a $4B Market
Our friends at Funnel of the Week just released a new funnel breakdown…
…This time it’s a DTC beauty brand using dark posting + smart benefit repositioning to turn a decades-old niche product into a mainstream hit.
The product? Shampoo bars. The angle? No longer “eco-friendly” - now it’s hair transformation stories like:
“My hair grew 4 inches in 2 months”
“Finally found the solution for my thin, lifeless hair”
And the growth opportunity is huge:
- US shampoo bar market: $4.13B, growing 7.7% annually
- Only 35% of consumers know this category exists
- Only 8% have tried solid shampoo bars
Go here to see more at Funnel of the Week….
Inside this breakdown, you’ll see:
✓ All “dark post” influencer accounts running now - and how they target different demos
✓ Creative strategy that shifts from eco benefits to personal transformation
✓ The awareness stage moves that take someone from “never heard of it” to “ordering today”
✓ How this exact framework has created billion-dollar markets before (electric toothbrushes, plant-based meat, and more)
📱 Ad #1: “You Don’t Need Motivation. You Need Discipline.” — Wisey Returns with Emotional Relevance
First up for this week - this 37-second YT Short is raw, internal, and quietly transformational. It feels like a diary entry or therapy share—until you realize it’s an ad.
Then it becomes a masterclass in low-friction persuasion.
✅ First-person confession = emotional access
✅ “Therapist recommended it” = built-in authority
✅ Personalized solution = logic & uniqueness
✅ CTA = relief, not urgency
Let’s break it down!
Hook – “You Don’t Need Motivation…”
Visual: Low-energy speaker in cluttered home setting
👉 Why it works:
•Instantly flips a self-help cliché: motivation ≠ answer.
•“Ruining my life” creates emotional stakes in 5 seconds.
•Quiet, unpolished delivery = authenticity.
Middle – Spiral of Problems + Recommendation
Visual: Messy scenes → therapist conversation
👉 Why it works:
•Piles relatable pain points: late, distracted, unmotivated.
•“Therapist recommended this course” feels earned, not pitched.
•Subtly positions the app as a breakthrough, not a tool.
Solution – “Discovered My Discipline Type”
Visual: App UI + exercise visuals
👉 Why it works:
•“Not another planner app” kills common objections.
•Personalization (“my discipline type”) sounds intelligent.
•Exercises = low-friction next step.
CTA – “I Finally Feel Happy”
Visual: Brighter setting, smiling user
👉 Why it works:
•Ends with emotional payoff, not a discount.
•No price, no push—just satisfaction.
🔑 Key Takeaways from this Ad
- Starts with emotional vulnerability
- Uses therapist rec for social proof
- Reframes productivity tools with identity angle
- Soft CTA fits perfectly with tone
Finally, here’s what the landing page in use by this advertiser looks like:
YouTube Shorts Ad Free Brainstorm
Want to brainstorm with us on new ways to scale your business with
YouTube Shorts Ads (and other performance video platforms)?
Join us for a free YouTube Shorts Ad brainstorming session here:
👣 Ad #2: “My Feet Were Weak and I Had No Idea” — Vivo Barefoot Turns a Shoe Into a Human Reboot
Next up - an ad that is calmly persuasive and proof-backed:
It mimics a podcast highlight but converts like a well-sequenced product pitch.
✅ Personal revelation = immediate relatability
✅ Podiatrist + study + founder = layered credibility
✅ Benefit = foundational human health
✅ CTA = direct + creator discount
Let’s get into more details:
Hook – “I Wish Someone Had Told Me Sooner”
Visual: Speaker in casual setting, holding shoes
👉 Why it works:
•Feels like advice from a friend, not an influencer.
•“Weak feet” is intriguing and surprising.
•Delivery tone = calm, curious, trustable.
Middle – Medical + Scientific Proof
Visual: Foot model, Liverpool study screenshot
👉 Why it works:
•“Podiatrist recommended…” = medical proof
•Liverpool University = academic credibility
•“60% stronger feet” = quantified transformation
CTA – Founder Deal + Discount Link
Visual: Discount code and link overlay
👉 Why it works:
•“I spoke to the founder” = high-trust endorsement
•“20% off at vivobarefoot.com/steven” is fast, clear, and creator-led
•Feels exclusive, even if it’s public
🔑 Key Takeaways from this Ad
- Ad hides in plain sight as casual share
- Triple-stack credibility: doctor + study + founder
- Focuses on a unique angle: human re-alignment through feet
- Creator code CTA feels personal and low-risk
To finish off with, here’s a quick look at this advertiser’s lander as well:
"Spy" on 23 Million YouTube Ads
(and Landing Pages)!
Unlock proven strategies for success with the VidTao Premium YouTube Ad Library. Get instant access to your FREE VidTao trial today 
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With that, we’re all finished for this week! ✅
We hope this week’s selection of high-performing YouTube Shorts ads has sparked new ideas to test yourself!
Want more insights like these?
Stay tuned for next week’s VidTao 2 Shorts Tuesday…
…where we’ll continue breaking down winning YouTube Shorts Ads you can break down + model for your own creatives & campaigns.
And btw… If you have questions about YouTube ads or YouTube Shorts ads in particular?
Go here to schedule a free chat with our friends at Inceptly. Inceptly is a top Direct Response video ad agency, specializing in high-performing YouTube ad creatives & media buying.
Have a great week!
PS - Go here to Claim Your Free Trial of VidTao Premium: Access 23 Million YouTube Ads & Their Landing Pages!
PPS - Are you spending $1k/day+ on Paid Ads? 
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