Case Studies

How Uber Eats Turned Conspiracy Theories Into Marketing Gold

In 2024, a mysterious "whistleblower" appeared on millions of phones across America.His message?"Football was ...

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Case Studies, Creative Ad Development, YouTube Ad Strategy

What the “Greatest Living Copywriter” Can Teach You about YouTube Shorts Ads

When it comes to creating ads that stop scrollers in their tracks and drive real results, ...

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Advertising Psychology, Case Studies

“Double Advertorial” Cut His CPA by 50%+

Question: Does a shorter funnel always perform better?In this week's Funnel of the Week new funnel breakdown, John Belcher ...

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Case Studies, Creative Ad Development, YouTube Ad Strategy

From Kickstarter to $100M: Ekster’s DTC Journey with Olivier Momma

Welcome to today’s VidTao Newsletter, your one-stop destination for all the latest in Direct ...

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Case Studies, Creative Ad Development, YouTube Ad Strategy

The $20,000 Gamble: How a Broke College Kid’s Ad Launched a $100M/Year Direct Response Empire [Part 1]

An American Direct Response Success StoryIn 1983, a 23-year-old pizza delivery guy & part ...

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