May 29, 2025

3 ad thursday 29th may 2025 VidTao YouTube ad spy tool

Welcome to, or welcome back to this week’s VidTao 3 Ad Thursday, where each week we’ll be diving into VidTao YouTube ad spy tool to uncover 3 high-performing YouTube ads driving results!

This week we’ve got three high-performing YouTube ads for you to check out & model, including:

  • 🚗 Carvana Car Selling Service Ad ($660k+ in AdSpend)...
  • 🔧 Plug-In Car Diagnostic Scanner Ad by FIXD ($100k+ in AdSpend)...
  • 🦟 Plant-Powered Repellent Product Ad ($180k+ in AdSpend)...


Ready to check the ads out?


~ update from our friends at Funnel of the Week ~

Air Fryers, ‘Dark Posting’ & Category Creation for a $4B Market

Our friends at Funnel of the Week just released a new funnel breakdown

…This time it’s a DTC beauty brand using dark posting + smart benefit repositioning to turn a decades-old niche product into a mainstream hit.

The product? Shampoo bars. The angle? No longer “eco-friendly” - now it’s hair transformation stories like:

“My hair grew 4 inches in 2 months”
“Finally found the solution for my thin, lifeless hair”

And the growth opportunity is huge:

  • US shampoo bar market: $4.13B, growing 7.7% annually
  • Only 35% of consumers know this category exists
  • Only 8% have tried solid shampoo bars

Go here to see more at Funnel of the Week….

Inside this breakdown, you’ll see:

✓ All “dark post” influencer accounts running now - and how they target different demos
✓ Creative strategy that shifts from eco benefits to personal transformation
✓ The awareness stage moves that take someone from “never heard of it” to “ordering today”
✓ How this exact framework has created billion-dollar markets before (electric toothbrushes, plant-based meat, and more)

Go here to see more inside Funnel of the Week


Let's dive right in and take a closer look at this week's YouTube ad standouts and discover what makes them so successful.


🚗 Carvana Car Selling Service Ad ($660k+ in AdSpend)

Our first ad pick for this week is this car selling service ad by Carvana we found inside VidTao.

Check it out:

This ad's estimated total ad spend is over $660k! 💰

Here are some of the elements this ad combines:

👉 Value-Packed Hook
Starts with quick, useful car hacks to grab attention fast before transitioning into the core offer.

👉 Soft Personal Transition
Moves from tips into a relatable family narrative—expecting a baby—making the need for selling/trading a car feel natural and urgent.

👉 Clear Problem-Solution Framing
Positions Carvana as the stress-free alternative to traditional car selling: no time-wasters, no extra logistics, just fast convenience.

👉 Step-by-Step Demo
Walks the viewer through the exact online quote process, reducing friction and uncertainty with a real-time screen recording.

👉 Instant Gratification CTA
Highlights how you can get an offer in seconds, paired with a visual reveal of the final quote to boost curiosity and perceived value.

👉 Massive Social Proof
Mentions that over 1 million people have used Carvana, adding authority and reducing skepticism.

👉 Strong Emotional Anchor
Ties back to life events (new baby) and time-saving benefits—making it more about freedom than just selling a car.

This advertiser has many other cool, big-spending ads to take inspo from, and you can find them all inside VidTao the YouTube ad spy tool:

🚀 "Spy" on 23 Million YouTube Ads

(and Landing Pages)!


Unlock proven strategies for success with the VidTao Premium YouTube Ad Library. Get instant access to your FREE VidTao trial today 👇

Take the guesswork out of YouTube ads – start scaling smarter.


🔧 Plug-In Car Diagnostic Scanner Ad by FIXD ($100k+ in AdSpend)

Next up - a plug-in car diagnostic scanner ad by FIXD:

This ad's estimated total ad spend is over $100k!

Here are some of the elements this ad combines:

👉 Relatable, Authority-Led Hook
Opens with a mechanic jokingly calling it the "idiot light" — instantly grabbing attention and setting up a frame where the viewer is being let in on an inside secret.

👉 Organic, Hands-On Product Demo
The host plugs in the device, uses the app, and shows exactly what happens in real time — building trust by showing, not telling.

👉 Strong Social Proof & Trust Positioning
The mechanic admits he was expecting it to fail but ends up praising it — this reversal adds credibility and relatability.

👉 Industry Insider Critique (Shop Markups)
He calls out common upcharging practices in auto shops and explains how customers often get overcharged for simple fixes — positioning the product as a defense mechanism.

👉 Simple Benefit Framing (Saves Money, Easy to Use)
The ad emphasizes how the tool gives you clear, plain-English results and avoids unnecessary shop fees.

👉 Empowerment Message (Be Your Own Mechanic)
Viewers are told they don’t have to rely on mechanics or get taken advantage of — it reframes the product as a tool for independence and smart ownership.

👉 One-Tap CTA Mechanism (Light Reset Feature)
Ends with a strong call to action: it not only identifies the issue, but also clears warning lights — no extra tools or steps required.

This advertiser also has many other inspo-worthy ads for you to check out:


🦟 Plant-Powered Repellent Product Ad ($180k+ in AdSpend)

As a final ad for this week we have this plant-powered repellent product ad we found inside VidTao:

This ad's estimated total ad spend is over $180k!

These are some of the elements this ad combines:

👉 Curiosity Hook + Visual Proof
Opens with: “Why are landlords using these strange pouches?” — this triggers immediate curiosity, especially when paired with footage of rats turning away. It sets up the product as a secret, pro-level trick.

👉 Dramatic Demonstration (Barrier Effect)
The visual of rats physically turning and running away adds a tangible sense of efficacy. Rather than listing ingredients or mechanisms, the ad shows the result: total rodent avoidance.

👉 Product = Hidden Insider Solution
Frames Vamous as something pest control professionals have used for years — and now it's available to regular consumers. This positioning makes the viewer feel like they're accessing a once-hidden solution.

👉 Simple, Safe, No-Mess Mechanism
Emphasizes that it’s powered by three essential oils, not poison or traps. It’s “fresh-smelling for humans, unbearable for rodents.” The product becomes a smarter, cleaner alternative — especially appealing to families.

👉 Disgust & Fear Triggers (High Stakes)
The ad stacks consequences: chewed wires, fire risk, food contamination, disease. These emotional stakes escalate urgency without feeling over-the-top — especially when framed as “what happens before you even spot them.”

👉 Compelling Social Proof (Testimonials)
Features multiple voices with specific outcomes:
• “No rats in 6 months.”
• “No more poop in my cabinets.”
• “Finally feel safe to cook again.”
These turn product claims into lived results.

👉 FOMO + Scarcity Close
Ends with urgency: “Always out of stock,” “get the 3-pack,” “protect multiple rooms.” It creates a sense of social proof (everyone’s buying) and practical logic (cover the whole house).

To finish off with, here’s what this advertiser’s landing page looks like:

Want to brainstorm with us on new ways to scale your business with
YouTube Ads (and other performance video platforms)?

Join us for a free YouTube ad brainstorming session here:



And with that, we’re all done this week! 🚀

We hope this week’s selection of high-performing ads has sparked new ideas to test yourself!

Want more insights like these?

Stay tuned for next week’s VidTao 3 Ad Thursday, where we’ll continue breaking down winning strategies from the best YouTube ads in the game!

And btw… If you have questions about YouTube ads?

Go here to schedule a free chat with our friends at Inceptly. Inceptly is a top Direct Response video ad agency, specializing in high-performing YouTube ad creatives & media buying.

Have a great week!

PS - Go here to Claim Your Free Trial of VidTao Premium: Access 23 Million YouTube Ads & Their Landing Pages!

PPS - Are you spending $1k/day+ on Paid Ads? 👉 Go here to set up a free YouTube Ad brainstorm chat.

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