[3 Ad Thursday] “The Secret to Our Deodorant Is Sand” – Yes, This is a Real Ad Hook

Welcome to, or welcome back to this week’s VidTao 3 Ad Thursday, where each week we’ll be diving into our VidTao ad intelligence software, to uncover 3 high-performing YouTube ads driving results!

This week we’ve got three high-performing YouTube ads for you to check out & model, including:

• JetFlux Ad With Over $200k in AdSpend…
•  Deodorant Ad by the Brand Carpe ($320k+ AdSpend)...
• Nebroo Hearing Aid Ad (Over $277k in AdSpend)...

Ready to check the ads out?

Let's dive right in and take a closer look at this week's YouTube ad standouts and discover what makes them so successful.

JetFlux Ad With Over $200k in AdSpend

Our first pick for this week is an ad for a gadget that turns any garden hose into a high-pressure washer!

Check it out:

This ad's estimated total ad spend is over $200k!

Let's see what are some of the elements this ad combines:

1. Skepticism Hook That Builds Curiosity

The ad opens with: “I told my grandpa it was a scam…” — a bold, negative frame that mirrors what most viewers are already thinking. It flips resistance into curiosity, inviting people to see if it really works.

2. Relatable, Story-Driven Setup

Instead of a faceless spokesperson, the narrative comes from a granddaughter watching her grandpa buy the gadget. It’s simple, human, and credible — a built-in trust signal for skeptical buyers.

3. Visual Demo Payoff

The driveway cleaning scene is the big reveal — years of grime blasted away in seconds. This before/after proof moment is the heart of the ad and delivers undeniable product validation.

4. Emotional Layer: Independence & Joy

Beyond utility, the ad shows grandpa enjoying himself, active again, “cleaning like he’s 25.” This reframes JetFlux from just a cleaning gadget into a product that restores dignity, energy, and fun.

5. Viral Social Proof Credibility

They reference the product “going viral blasting a watermelon in half” and selling out five times. This injects social validation while also reinforcing urgency.

6. Scarcity + Urgency Framing

The script drives action with urgency: warehouse overflow, limited deal, “once it’s gone, that’s it.” Scarcity is both logical (inventory) and emotional (fear of missing out).

7. Offer Structure & Risk Reversal

Clear, compelling deal: 60% off + 30-day money-back guarantee. Framed as no-risk, it neutralizes hesitation and makes the purchase feel like a safe experiment.

8. Persistent, Low-Friction CTA

The QR code stays on screen throughout — eliminating steps between interest and checkout. In DR terms, this is a smart way to convert impulse attention into immediate action.

Don’t forget to check out other ads by this advertiser as well for some additional inspo using VidTao ad intelligence software:

 Deodorant Ad by the Brand Carpe ($320k+ AdSpend)

Next up - this deodorant ad by the brand Carpe we found inside VidTao:

This ad's estimated total ad spend is over $320k!

These are some of the elements this ad combines:

1. Hook With Instant Authority & Curiosity

The ad opens with: “The secret to our deodorant is sand…we got a crazy message from a customer named Mina.” This blends intrigue (why sand?) with credibility (real student lab test). It’s an unusual opener that makes viewers stop scrolling.

2. Social Proof via Authentic User Story

By showcasing Mina, a microbiology student, the ad borrows trust from a relatable “real person” and adds a semi-scientific angle. It frames Carpe as proven in real-world conditions — not just marketing claims.

3. Visual Split-Screen Demonstration

The bacteria-filled vs. Carpe-treated petri dish is the show, don’t tell moment. This is memorable proof that makes the product feel legitimate, especially in the often-skeptical deodorant category.

4. Clear Differentiation From Competitors

The ad underlines a sharp contrast: most deodorants mask odor, while Carpe actually stops sweat → fewer bacteria → less odor. That logical flow gives buyers a reason to switch.

5. Layered Trust Signals

They stack credibility: 35,000+ 5-star reviews, dermatologist-tested, cruelty-free, gentle on skin. Each layer reduces objections from skeptical or health-conscious buyers.

6. Strong Value-Stacked Offer

Up to 56% off + 4 free gifts + free shipping. This is classic DR stacking, framed as urgent and exclusive. It encourages bulk purchase and maximizes AOV.

7. Risk Reversal With Guarantee

The 100% money-back guarantee neutralizes hesitation. For a low-priced, high-volume product, this is an easy friction remover.

8. Direct & Urgent CTA

The script ends with: “click the link below right now.” The urgency, paired with the visual offer graphics, ensures the ad drives immediate clicks instead of passive interest.

Inside VidTao, you can also check out landing pages in use by any advertiser you want!

Here’s a quick look at Carpe’s lander in use:

Nebroo Hearing Aid Ad (Over $277k in AdSpend)

Last but not least - this hearing aid ad by Nebroo is our last ad analysis pick for this week, check it out:

This ad's estimated total ad spend is over $277k!

These are some of the elements this ad combines:

1. Relatable, Benefit-Led Hook

Opens with a user quote: “I haven’t asked anyone to repeat themselves in over 3 months.” This frames the ad around real-life transformation instead of abstract features — instantly relatable to the hearing-loss audience.

2. Educational Walkthrough of the Problem

The ad spends significant time teaching why hearing loss happens (stereocilia damage in the cochlea) using hand-drawn visuals. This builds authority, simplifies a complex issue, and keeps attention through a “mini lesson” format.

3. Authority via Science & History

By walking through hearing physiology and the evolution of hearing aids (horns → bulky boxes → modern devices), the ad positions Nebru as the logical next step in the technology curve.

4. Industry Attack for Contrast

Frames traditional hearing aids as overpriced ($4,672 average), bloated with middlemen, and ineffective (just boosting noise, not clarity). This primes the audience to see Nebru as a smarter, fairer alternative.

5. Unique Mechanism: Voxumana Chip

Introduces the Voxumana chip as the key differentiator, designed to prioritize human voice clarity in any environment (restaurants, TV, conversations). This creates a clear “reason why” the product works better.

6. Emotional Layer: Confidence & Normalcy

The copy suggests Nebru restores normal life: easy conversations, enjoying music, reconnecting with family. Emotional appeal goes beyond hearing — it’s about dignity and social connection.

7. Value + Accessibility Positioning

Under $100 with a 70% discount is framed as market disruption, challenging the overpriced hearing aid industry. Easy-to-use design (no tests, no bulky case, invisible in-ear fit) emphasizes accessibility.

8. Urgency Through Scarcity & Pressure

Scarcity is layered in: limited-time offer, “big hearing aid companies” may push back, and the discount won’t last. This pushes immediate action while making the buyer feel part of a rebellion.

9. Social Proof & Testimonials

The ad closes with satisfied customers praising comfort, sound quality, and ease of use. This grounds the bold claims with relatable validation.

Inside VidTao, you can find more ads by Nebroo, as well as their landing pages in use, relevant statistics and more!

And with that, we’re all done this week!

We hope this week’s selection of high-performing ads has sparked new ideas to test yourself!

Want more insights like these?

Stay tuned for next week’s VidTao 3 Ad Thursday, where we’ll continue breaking down winning strategies from the best YouTube ads in the game!

Have a great week!