YouTube is updating its algorithm to better account for the role ad length can play in view annoyance in an effort to improve our ad experience across in-stream environments. 

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Today we’re looking at a brand that you’ve probably come across. Dr. Squatch is on the map because of several successful ads over the last couple of years on Facebook and YouTube.

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We want to show you how this company found a promising angle and then kept tweaking it until they had the perfect ad. 

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This week we’re looking at a no-nonsense e-commerce product that is doing extremely well on YouTube. It’s a solar battery used to charge phones, tablets, and laptops. It comes from a brand called 4Patriots in the survival niche.

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This week, our lucky winner is this ad for an Amazon FBA course from Tom Wang. It’s a highly engaging ad, edited at a lightning fast pace, that’s been absolutely killing it on YouTube since it launched in May 2020.

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We’re going to give you one template that we think will be the most universal, and it will definitely give you a strong starting point for any campaign.

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