Learn what direct response / D2C physical product ads are working right now, post iOS update on YouTube, and what takeaways you can apply to your own YouTube advertising.

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If your offer isn’t appealing, if your ad copy / messaging isn’t on point for your audience, it doesn’t matter how much you spend on fancy production, actors, etc. Your ads won’t work.

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No amount of fancy editing, impeccable voice over, flawless imagery will help if what you’re saying in your ads doesn’t actually connect with and compel your audience to click and buy.

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The most crucial key to scaling has nothing to do with targeting, optimization, or campaign structure.

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