Want to see some YouTube Shorts ads that are scaling right now, using VidTao ad intelligence software?
You’re in luck…
Because today is 2 Shorts Tuesday. Why YouTube Shorts ads?
Because YouTube Shorts ad inventory is only going to keep growing:
5 Reasons Why More Creators Are Choosing YouTube Shorts Instead of TikTok
#1 - 💰 MORE MONEY 💰
YouTube made it easier to earn money with YouTube Shorts in 2024 by letting creators take a cut of ad money from their Shorts—a better deal than TikTok’s confusing payment system.
Image source: Google
This works for both short videos and regular YouTube content, making it safer for creators who want steady income.
#2 - ⛔TikTok Ban Rumors/Reality⛔
Rumors (and a quick reality) of a TikTok ban in the U.S. made many creators start posting on YouTube Shorts just in case. YouTube even let Shorts videos be 3 minutes long starting October 2024, copying TikTok’s style while giving creators more flexibility.
YouTube’s Big Advantages
#3 - 📈Built-in audience📈
Shorts get boosted by YouTube’s recommendations and trending lists, helping creators grow faster. TikTok doesn’t connect as well to other apps or longer videos.
#4 - 🆕Different viewers🆕
YouTube’s users are often older (25-34) vs. TikTok’s teen-heavy crowd, so creators can reach new fans.
#5 - 🤦♂️Creators Are Fed Up With TikTok🤦♂️
Many say TikTok’s rules change too often, and they’re tired of worrying about bans. YouTube feels more stable, especially with Google’s support for targeting the right audiences. The 3-minute Shorts also let them tell better stories without switching apps.
...And critically, most DTC & Direct Response advertisers are still under-leveraging YouTube Shorts as an ad placement.
(and the upside is huge)
So, what are some ways you can succeed with YouTube Shorts ads?
Let’s take a closer look at 2 YouTube Shorts ads doing well right now:
~ update from our friends at Funnel of the Week ~
Air Fryers, ‘Dark Posting’ & Category Creation for a $4B Market
Our friends at Funnel of the Week just released a new funnel breakdown…
… This time it’s a DTC beauty brand using dark posting + smart benefit repositioning to turn a decades-old niche product into a mainstream hit.
The product? Shampoo bars. The angle? No longer “eco-friendly” - now it’s hair transformation stories like:
“My hair grew 4 inches in 2 months”
“Finally found the solution for my thin, lifeless hair”
And the growth opportunity is huge:
- US shampoo bar market: $4.13B, growing 7.7% annually
- Only 35% of consumers know this category exists
- Only 8% have tried solid shampoo bars
Go here to see more at Funnel of the Week….
Inside this breakdown, you’ll see:
✓ All “dark post” influencer accounts running now - and how they target different demos
✓ Creative strategy that shifts from eco benefits to personal transformation
✓ The awareness stage moves that take someone from “never heard of it” to “ordering today”
✓ How this exact framework has created billion-dollar markets before (electric toothbrushes, plant-based meat, and more)
Ad #1: Wellow Compression Socks – Soft Comfort, Real Relief
The first ad we picked to analyze for this week’s selection is an ad for compression socks by the brand Wellow.
This ad doesn’t shout. It sighs with relief:
Through a wispery testimonial and close-up textures, Wellow sells compression socks as the everyday luxury your legs didn’t know they needed!
This ad includes:
First-person narration builds intimacy and trust Multisensory details: bamboo softness, light compression, soothing visuals Emotional positioning: “I can’t remember life before them”
Let’s break it down step by step:
Hook – “These are compression socks… and I cannot remember my life before them.”
Why it works:
It skips the sales pitch and starts like a diary entry. That soft, unpolished delivery feels personal and makes the viewer curious - what’s so good about socks that you’d say that?
Core Insight – Comfort that Feels Like Self-Care
“Made with viscose from bamboo… soft, durable, sustainable… stimulates blood flow while I work, travel, or after a workout.”
Why it works:
It stacks benefits fast - comfort, performance, sustainability. Every frame reinforces a “feel-good” mood without needing hard-sell tactics. UGC-style visuals create authenticity, not aspiration.
CTA – “Do the best for your health… 20% off your first order”
Why it works:
Ends with a health-first positioning - not just cozy socks, but a smart wellness upgrade. The discount is framed as a health decision, not a bargain grab.
Let’s also take a quick look at the landing page in use:
Key Takeaways from This Ad
Sensory-Driven Storytelling
Close-up visuals + fabric texture + soft voiceover = a multisensory ad experience that feels relaxing just to watch.
Emotional Hook over Rational Pitch
It’s not about compression levels or tech. It’s about how it makes you feel.
UGC Authenticity Builds Trust
Real-feeling visuals, real voice, real benefit. The ad isn’t polished, but it’s persuasive - and that’s the point.
YouTube Shorts Ad Free Brainstorm
Want to brainstorm with us on new ways to scale your business with
YouTube Shorts Ads (and other performance video platforms)?
Join us for a free YouTube Shorts Ad brainstorming session here:
Ad #2: Moves Method – Mobility That Actually Fits Into Real Life
This next ad leads with pain - literally!
If your audience is active but always sore, this one lands hard. It quickly escalates from a common complaint to a clear, structured solution:
This ad: Opens with bold, pain-first messaging: “Stiff. Sore. Injured.” Punchy text overlays match visual energy Offers a plug-and-play “system” vs a vague fix
Let’s get into some more details, from the beginning to the end of this ad:
Hook – “Most fitness programs out there completely neglect mobility…”
Why it works:
Instant tension. It calls out a truth that many lifters, athletes, and weekend warriors already feel. Strong typography + dynamic footage builds urgency from the start.
Core Insight – "You don’t know how to structure mobility… that’s why you’re stuck."
“…this mobility toolkit is a simple and proven system you can plug into your training.”
Why it works:
It flips the script - the viewer isn’t lazy or broken, they just didn’t have the system. It removes shame and offers a clear, empowering next step.
CTA – “Get lifetime access for less than a PT session.”
Why it works:
Massive perceived value in a single line. Puts price in context, eliminates friction, and makes the decision feel like a no-brainer.
Additionally, here’s what this advertiser’s lander in use looks like:
Key Takeaways from This Ad
Aggressive Problem Framing That Feels Personal
From the words to the visuals, it calls out physical pain in a way that feels targeted - and it works because it’s true for so many.
System > Product
Framing it as a toolkit you “plug into” your life makes it feel immediately usable and not overwhelming.
Clear Objection Handling
The ad doesn’t wait for hesitations - it addresses them mid-flow (don’t know how to start, structure, or fit it in? It’s all covered).
"Spy" on 29 Million YouTube Ads
(and Landing Pages)!
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With that, we’re all finished for this week!
We hope this week’s selection of high-performing YouTube Shorts ads has sparked new ideas to test yourself!
Want more insights like these?
Stay tuned for next week’s VidTao 2 Shorts Tuesday…
…where we’ll continue breaking down winning YouTube Shorts Ads you can break down + model for your own creatives & campaigns.
And btw… If you have questions about YouTube ads or YouTube Shorts ads in particular?
Go here to schedule a free chat with our friends at Inceptly. Inceptly is a top Direct Response video ad agency, specializing in high-performing YouTube ad creatives & media buying.
Have a great week!
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