Watch the replay: Top YouTube ads from the last 90 days

Last week, Max — our Head of Product — hosted a live session breaking down the top YouTube ads from Q1 2026.

 The recording is now inside VidTao's Training section here.

Here's what he found when he sorted the last 90 days by estimated ad spend:

• Shorter is winning. Most of the top spenders are under 1 minute. The 2-5-minute mid-form video that used to dominate? Largely gone from the top of the list. (There are exceptions — Max also walked through a 22-minute VSL still printing money — but the trend is clear.)
  
• Vertical is dominant. The majority of top-spending ads are in a vertical format. If you're still defaulting to horizontal, you're fighting a headwind.
• Quiz funnels are everywhere. Almost every high-spend landing page Max linked to was a quiz. Not a sales page. Not a VSL landing. A quiz. He breaks down why this funnel structure is working and what the ads feeding them look like.

Max is also sharing the spreadsheet from the session — the same one he built while pulling this research together. And he walks through how he actually runs the search — date ranges, unlisted ad filters, brand-level analysis — so you can replicate the process yourself in any niche.

 Watch the webinar and grab the spreadsheet here!

This is the first in what we're planning as a monthly series 👀...

Have a great week!

The VidTao Team