Want to see some YouTube Shorts ads that are scaling right now, using VidTao competitor ad library?
You’re in luck…
Because today is 2 Shorts Tuesday. Why YouTube Shorts ads?
Because YouTube Shorts ad inventory is only going to keep growing:
5 Reasons Why More Creators Are Choosing YouTube Shorts Instead of TikTok
#1 - 💰 MORE MONEY 💰
YouTube made it easier to earn money with YouTube Shorts in 2024 by letting creators take a cut of ad money from their Shorts—a better deal than TikTok’s confusing payment system.
Image source: Google
This works for both short videos and regular YouTube content, making it safer for creators who want steady income.
#2 - ⛔TikTok Ban Rumors/Reality⛔
Rumors (and a quick reality) of a TikTok ban in the U.S. made many creators start posting on YouTube Shorts just in case. YouTube even let Shorts videos be 3 minutes long starting October 2024, copying TikTok’s style while giving creators more flexibility.
YouTube’s Big Advantages
#3 - 📈Built-in audience📈
Shorts get boosted by YouTube’s recommendations and trending lists, helping creators grow faster. TikTok doesn’t connect as well to other apps or longer videos.
#4 - 🆕Different viewers🆕
YouTube’s users are often older (25-34) vs. TikTok’s teen-heavy crowd, so creators can reach new fans.
#5 - 🤦♂️Creators Are Fed Up With TikTok🤦♂️
Many say TikTok’s rules change too often, and they’re tired of worrying about bans. YouTube feels more stable, especially with Google’s support for targeting the right audiences. The 3-minute Shorts also let them tell better stories without switching apps.
...And critically, most DTC & Direct Response advertisers are still under-leveraging YouTube Shorts as an ad placement.
(and the upside is huge)
So, what are some ways you can succeed with YouTube Shorts ads?
Let’s take a closer look at 2 YouTube Shorts ads doing well right now:
~ update from our friends at Funnel of the Week ~
The "Anti-Tariff" Promo: Crisis = Opportunity?
Our friends at Funnel of the Week just dropped a new funnel breakdown…
…This time it’s an advertorial to ecomm funnel driving 1M+ clicks per month via a few very different approaches that you can model for your own business today.
On one hand? They are leveraging the current “Tariff Crisis” with some very specific short form video frameworks:
They’re running unique Native + Quora campaigns driving ice-cold top of funnel traffic to advertorials like this:
Go here to see more at Funnel of the Week….
Keys to this funnel include…
- The full breakdown of all "Anti-Tariff" video variations + funnel
- How their funnel differs dramatically between Meta vs. Quora/Native (and why this is important if you’re looking to scale on completely unaware, cold traffic)
- Their 4 unique advertorial angles that pre-frame the sale perfectly
- The psychological triggers they use to turn economic anxiety into purchase urgency
- And a whole lot more…
😴 Ad #1: “Neck Pain? Try This Pillow” — Ultrafire Leads with Medical & Mechanical Logic
This first ad we chose for today doesn’t try to entertain. Instead, it informs:
It sounds like a mix of a home shopping segment and a doctor’s recommendation—and that’s exactly why it works!
Now, let’s get into more details:
Hook – “Even Orthopedic Doctors Are Using It”
Visual: Product rotating + doctor graphic overlay
✅ Why it works:
- Leads with expert authority
- Phrases like “orthopedic expert recommendation” suggest safety and approval
- For older demos or pain-aware audiences, this creates instant credibility
Middle – Engineering & Ergonomics
Visual: Diagrammatic overlays of pillow zones, fill textures, bounce demo
✅ Why it works:
- 30 engineers mentioned = “well-researched” feeling
- Benefit statements like "supports neck and shoulders" and "relieves pain" are repeated 3x
- Bounce test = functional proof without overstatement
CTA – Try It If You Have Cervical Discomfort
Visual: Happy user + product close-up + text overlay
✅ Why it works:
- CTA is empathetic, not pushy: "The neck is stiff or uncomfortable? Try this pillow."
- Ends with global popularity claim: "Popular all over the world."
- Visual tone remains calm, clean, and focused on comfort
🔐 Key Takeaways from this Ad
- Begins with doctor-based credibility
- Focuses on functional benefits, not flash
- Uses soft, clear repetition to build retention
- Quiet CTA makes it feel safe, not salesy
Here’s what the advertiser’s landing page looks like:
YouTube Shorts Ad Free Brainstorm
👓 Ad #2: “You Guys Are Crazy for This One” — Nevin Eyewear Nails Offer + Durability Combo
This next ad is a 29-second long Shorts ad that sells hard but feels chill.
It’s one part style, one part durability, and one giant part offer.
The delivery? Personal, upbeat, with heavy emphasis on deal logic:
Hook – Bold Look + Nose Grips = Instant Style + Function
Visual: Model showing off the shades + nose grip close-up
✅ Why it works:
- Strong product demo: "this little grippy part on the nose"
- Relatable fashion logic: "especially when you’re wearing all black"
- Natural lead-in to price value
Middle – Deal Stack + Brand Trust
Visual: Shades shown in sets, animated overlay of "Buy 1 Get 2 Free"
✅ Why it works:
- Offer is dead simple: "Buy 1, leave with 3"
- Replaces persuasion with math: it’s a no-brainer value stack
- The "break them, lose them" line reinforces risk removal
- Brand name "Nevin" repeated twice = brand retention
CTA – Repetition & Urgency
Visual: Site name overlay + hype delivery
✅ Why it works:
- "You guys are crazy for this one" = social proof via enthusiasm
- Direct domain mention: "NevinEyewear.com"
- Fast-paced close keeps energy high
🔑 Key Takeaways from this Ad
- One-line product feature makes it memorable
- Massive perceived value: 3 for the price of 1
- Risk reversal (break/lose = replace) adds long-term appeal
- Social/hype language builds momentum
To finish off with, here’s a quick look at this advertiser’s lander as well:
Both of these Shorts ads are reminders that:
✔ Simple product demos still work
✔ Offer clarity still closes
✔ Expert tone or cool tone—both can convert, when structured right!
🚀 "Spy" on 23 Million YouTube Ads
(and Landing Pages)!
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With that, we’re all finished for this week! ✅
We hope this week’s selection of high-performing YouTube Shorts ads has sparked new ideas to test yourself!
Want more insights like these?
Stay tuned for next week’s VidTao 2 Shorts Tuesday…
…where we’ll continue breaking down winning YouTube Shorts Ads you can break down + model for your own creatives & campaigns.
And btw… If you have questions about YouTube ads or YouTube Shorts ads in particular?
Go here to schedule a free chat with our friends at Inceptly. Inceptly is a top Direct Response video ad agency, specializing in high-performing YouTube ad creatives & media buying.
Have a great week!
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PPS - Are you spending $1k/day+ on Paid Ads? 👉 Go here to set up a free YouTube Ad brainstorm chat.