Welcome to, or welcome back to this week’s VidTao 3 Ad Thursday, where each week we’ll be diving into our YouTube ads spy tool - VidTao, to uncover 3 high-performing YouTube ads driving results!
This week we’ve got three high-performing YouTube ads for you to check out & model, including:
Grüns Wellness Gummies Ad ($500k+ AdSpend)...
Factor - Pre-Made Healthy Meals Ad (Nearly $100k AdSpend)...
Men’s Hormone Health Supplement Ad (Nearly $100k AdSpend)…
Ready to check the ads out?
~ update from our friends at Funnel of the Week ~
Air Fryers, ‘Dark Posting’ & Category Creation for a $4B Market
Our friends at Funnel of the Week just released a new funnel breakdown…
… This time it’s a DTC beauty brand using dark posting + smart benefit repositioning to turn a decades-old niche product into a mainstream hit.
The product? Shampoo bars. The angle? No longer “eco-friendly” - now it’s hair transformation stories like:
“My hair grew 4 inches in 2 months”
“Finally found the solution for my thin, lifeless hair”
And the growth opportunity is huge:
- US shampoo bar market: $4.13B, growing 7.7% annually
- Only 35% of consumers know this category exists
- Only 8% have tried solid shampoo bars
Go here to see more at Funnel of the Week….
Inside this breakdown, you’ll see:
✓ All “dark post” influencer accounts running now - and how they target different demos
✓ Creative strategy that shifts from eco benefits to personal transformation
✓ The awareness stage moves that take someone from “never heard of it” to “ordering today”
✓ How this exact framework has created billion-dollar markets before (electric toothbrushes, plant-based meat, and more)
Let's dive right in and take a closer look at this week's YouTube ad standouts and discover what makes them so successful.
Grüns Wellness Gummies Ad ($500k+ AdSpend)
Check out our first ad pick for this week’s selection of ads - this Grüns wellness gummies ad we found inside VidTao:
This ad's estimated total ad spend is over $500k!
Let’s see what are some of the elements this ad combines:
1. Strong, Comedic Hook
Opens with a blender exploding in a woman’s face — an instantly relatable exaggeration of the messiness of greens powders/supplements. Sets up the problem visually before introducing the product.
2. Early Solution Presentation
Immediately contrasts the chaos with a neat, simple alternative: Grüns gummies. They’re snackable, packable, and positioned as “comprehensive wellness in a gummy.”
3. Ingredient & Function Credibility
Quickly rattles off an impressive list: fruits, veggies, adaptogens, vitamins, minerals, super mushrooms, prebiotics, antioxidants. Specifics like kale, spirulina, blueberry, and shiitake mushroom give a “real health” feel.
4. Humor + Character Dynamics
The recurring gag (guy obsessed with gummies, blender disaster, “don’t eat my arm”) keeps attention with skit-style humor. This balances heavy product info with entertainment.
5. Contrast Against Competitors
Calls out sneaky snacks with added sugars (vs. Grüns’ 3g) and messy powders that “take forever to prepare.” This contrast strengthens the ease-of-use positioning.
6. Wide Lifestyle Applications
Frames the gummies as fitting any scenario — working out, working late, or “working on that tan.” This broadens appeal across different consumer segments.
7. Social Proof Layer
Mentions glowing 5-star reviews and a growing community, which validates credibility and adds peer influence.
8. Fun, Persistent CTA
“Click the link” is repeated throughout in playful ways (“forbidden if it’s this good”) — lowering resistance and keeping the ad lighthearted while still direct-response focused.
Additionally, here’s what this advertiser’s landing page looks like:
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(and Landing Pages)!
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Factor - Pre-Made Healthy Meals Ad (Nearly $100k AdSpend)
Next up, we got this ad for the chef-made healthy meals we found inside VidTao.
This ad's estimated total ad spend is nearly $100k!
Check it out:
Here are some of the elements this ad combines:
1. Relatable Problem & Immediate Solution
The ad starts with the man complaining about eating food he doesn’t like — this draws in viewers who can relate to having bad meals or struggling to find healthy food they enjoy. The solution (Factor pre-made meals) is introduced immediately.
2. Convenient, No-Hassle Promise
The product is framed as a solution to the hassle of dieting and cooking: “no prep, no kitchen cleanup.” This emphasizes convenience, which is a big draw for busy viewers who still want to eat healthy.
3. Clear Benefits & Diet Flexibility
Factor meals are promoted as “chef-made,” “pre-portioned,” and “dietitian-approved,” ensuring the audience that the meals are both healthy and convenient. Additionally, the mention of “keto-friendly meals” directly targets people interested in specific diets.
4. Problem-Free Messaging
The ad stresses “no counting calories” and “no extreme diets,” positioning Factor as a stress-free and enjoyable way to maintain a healthy lifestyle. This helps to reduce friction for people who are tired of complicated, restrictive diets.
5. Social Proof & Lifestyle Framing
The ad includes the promise of weight loss — “lose 8 lbs in 8 weeks” — making the product feel results-driven and aspirational. It also reinforces the idea that eating healthy doesn’t have to be boring or complicated.
6. Clear, Attractive Offer
The offer at the end — “start with 50% off your first box” — is simple, direct, and makes it easy for the viewer to take action immediately. It also adds a sense of urgency and value, making the offer feel like a no-brainer.
Here’s what this advertiser’s lander looks like:
Men’s Hormone Health Supplement Ad (Nearly $100k AdSpend)
Lastly, check out this men’s hormone health supplement ad we found inside VidTao.
This ad's estimated total ad spend is nearly $100k!
Here’s the ad itself:
These are some of the elements this ad combines:
1. Problem-First Hook With Visuals
The ad opens with cartoon graphics of a man’s chest fat, love handles, and round gut labeled as warning signs of a hormone imbalance. This visual paired with the narrator immediately isolates a relatable pain point for male viewers.
2. Reframe of Common Belief
Instead of the usual “low testosterone” story, the ad flips the script: most men actually have plenty of testosterone — the problem is “estrogen overload.” This contrarian take creates intrigue and positions the advertiser as exposing hidden truth.
3. Villainization of Aromatase
The ad personifies the enzyme aromatase as the real culprit, even citing Swedish scientists calling it the “gender confusion enzyme.” By giving the problem a villain, the ad simplifies a complex health issue into a clear enemy to fight.
4. Escalating Fear Mechanism
Explains how aromatase lives in body fat, creating a vicious cycle: fat → aromatase → more estrogen → more fat. This rolling snowball metaphor builds urgency and fear of inaction.
5. Attack on Ineffective Alternatives
Discredits common attempts (workouts from your 20s, fad diets, TRT, testosterone gels, generic supplements). This clears the competitive landscape and increases desire for the solution being teased.
6. Authority + Personal Credibility
The narrator, Dr. Andreas Betcher, introduces himself as a functional medicine doctor with 33 years’ experience. He ties in his own transformation story (testosterone crashed at 30, now quadrupled levels at 55) to build relatability and trust.
7. Transformation Promise
Frames vitality as attainable at any age — “run circles around guys 20 years younger.” Promises outcomes men deeply desire: more energy, shredded fat, restored performance.
Finally, here’s what this advertiser’s advertorial-type landing page looks like:
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And with that, we’re all done this week!
We hope this week’s selection of high-performing ads has sparked new ideas to test yourself!
Want more insights like these?
Stay tuned for next week’s VidTao 3 Ad Thursday, where we’ll continue breaking down winning strategies from the best YouTube ads in the game!
And btw… If you have questions about YouTube ads?
Go here to schedule a free chat with our friends at Inceptly. Inceptly is a top Direct Response video ad agency, specializing in high-performing YouTube ad creatives & media buying.
Have a great week!
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