[3 Ad Thursday] Brain Health Ad With $1.9 Million In Ad Spend That Broke YouTube

Welcome to, or welcome back to this week’s VidTao 3 Ad Thursday, where each week we’ll be diving into our VidTao YouTube competitor analysis platform, to uncover 3 high-performing YouTube ads driving results!

This week we’ve got three high-performing YouTube ads for you to check out & model, including:

•  Neck Massaging Product (Hug Terra Massager Ad)...
•  Nebroo Hearing Aid Ad ($650k+ AdSpend)...
•  Elephant Memory Ad ($1.9M in AdSpend!)...

Ready to check the ads out?

Let's dive right in and take a closer look at this week's YouTube ad standouts and discover what makes them so successful.

 Neck Massaging Product (Hug Terra Massager Ad)

Out first ad pick for this week is a neck massager ad we found inside VidTao:

This ad's estimated total ad spend is over $120k!

These are some of the elements this ad combines:

 1. Relatable Everyday Entry Point

The ad starts by speaking directly to desk workers -  a broad audience plagued by posture issues:

“Is every person who works at a desk doomed to get a neck hump?”

This instantly frames a common, unspoken insecurity and establishes curiosity.

 2. Emotional Self-Recognition & Embarrassment

The story moves from mild concern (“a little bump forming”) to emotional pain - highlighted by the “Quasimodo” comment from a child.

This humiliation moment triggers empathy and identification - the audience feels the discomfort and social anxiety of visible aging.

 3. Frustration with Failed Solutions

He lists every conventional approach - posture braces, YouTube stretches, chairs, massages, chiropractic - and clearly labels them as temporary, painful, or unrealistic.

This section validates the viewer’s skepticism (“I tried everything too”) while positioning the new product as the logical alternative.

 4. Authority & Unique Mechanism

Introduces Dr. Alexander Brown, a neurologist who identified a “neck hump pandemic.”

Adds credibility and a reason why: lockdown habits and screen time.

Then, the breakthrough mechanism is broken down clearly -

Massage + Heat + EMS + Traction → “the 26° magical angle that restores your neck curve.”

This “tech explanation” satisfies rational buyers while keeping emotional storytelling intact.

 5. Transformation & Identity Reclaim

After using it daily, the speaker describes both physical and emotional results:

• Less tension
• Better sleep
• Improved posture
• “I look like me again.”
  
  That last line reframes the transformation from a product benefit into a personal identity win.

 6. Risk Reversal & Scarcity Close

Ends with classic DR stack:

“60-day money-back guarantee” → eliminates hesitation.

“If you can add one to your cart, you’re one of the lucky ones.” → builds scarcity and urgency.

 7. Overall Strategy

This ad follows the “Problem → Struggle → Discovery → Proof → Transformation → Guarantee” storytelling arc, delivered in raw UGC tone.

It’s a perfect hybrid between testimonial authenticity and long-form VSL storytelling -  ideal for YouTube in-stream or long-scroll landing pages.

Inside VidTao ad spy tool, you can also see other amazing ads by this advertiser for some additional inspo:

Nebroo Hearing Aid Ad ($650k+ AdSpend)

Next up - this hearing-aid ad by the brand Nebroo we found inside VidTao!

Check it out:

This ad's estimated total ad spend is over $650k!

These are some of the elements this ad combines:

 Hook that stops the scroll

Opens with an immediate outcome claim (“haven’t asked anyone to repeat themselves in 3 months”)—fast credibility + curiosity before any brand mention.

 Teach to sell

A whiteboard mini-lesson (ear canal → ossicles → cochlea → stereocilia) positions the speaker as a guide. Visuals + simple language = high retention and trust.

 Reframe the real problem

Not “your ears are weak,” but “stereocilia are broken, so your brain gets messy, low-quality input.” Sets up why simple amplification fails - and why clarity is the win.

 Name the villain

Legacy hearing aids = big price, tests, fittings, middlemen, poor speakers. This creates contrast for a DTC solution and justifies a dramatic price cut.

 New mechanism = reason to believe

Introduces the Voxumana chip: real-time voice enhancement, scenario-aware adjustment, low power, tiny form factor. New = newsworthy = shareable.

 Price anchoring & deal framing

Anchors at $4,672 average, then drops “under $100” + “70% off.” The delta does the persuasion heavy lifting, especially for seniors on fixed incomes.

 Social proof that feels native

Testimonial montage: comfort, “forgot it was in,” easy controls, hearing clarity in daily contexts (TV, across the house, busy environments). Moves claims from lab to life.

 Benefit ladder

Functional: clearer speech, TV, calls → Emotional: confidence, independence, “old self again.” The ad ascends from features to identity.

 Urgency + scarcity

“Limited time,” “pressure from big brands,” “went out of stock last time.” Gives fence-sitters a reason to act now.

Inside VidTao ad spy tool, you can also check unique landing page URLs by this (or any other!) advertiser:

 Elephant Memory Ad ($1.9M in AdSpend!)

Last ad pick for this week -  Elephant Memory ad!

This ad talks about brain health improvement…

…and its estimated total ad spend is over $1.9M!

Here are some of the elements this ad combines:

 Hook that stops the scroll

Opens with an intriguing claim about eggs and brain health, immediately followed by a visual comparison of brain scans to pique curiosity.

Emotional storytelling

Uses a personal narrative about a husband's dementia diagnosis to create an emotional connection and sense of urgency.

 Reframe the real problem

Shifts the narrative from "aging is inevitable" to "your brain is clogged with toxins," suggesting a fixable problem.

 Expert authority

Introduces Dr. Sam Walters, a former NASA scientist, to lend credibility to the claims and solution presented.

 Name the villain

Points to the American food industry as the culprit, using neurotoxic chemicals that harm brain health.

New mechanism = reason to believe

Presents a "7-second brain detox loophole" as a novel, easy-to-implement solution for brain health.

Dramatic results

Claims rapid improvements in brain function, clearing brain fog "practically overnight."

 Before and after

Contrasts the husband's condition before (forgetful, trouble speaking) and after (dramatic improvement) using the solution.

Social proof

Mentions family members and friends who have also benefited from the brain detox loophole.

 Compliance cushion

Includes phrases like "I'm not sure if this might interest you" to soften the sales pitch and appear more conversational.

 Benefit ladder

Moves from addressing specific symptoms (forgetfulness, brain fog) to broader life impacts (independence, enjoying retirement).

To finish off with, here’s a quick look at their advertorial-type landing page:

That's all for this week, folks!  

We hope this week’s selection of high-performing ads has sparked new ideas to test yourself!

Want more insights like these?

Stay tuned for next week’s VidTao 3 Ad Thursday, where we’ll continue breaking down winning strategies from the best YouTube ads in the game!

Have a great week!