Welcome to, or welcome back to this week’s VidTao 3 Ad Thursday, where each week we’ll be diving into our VidTao ad intelligence software, to uncover 3 high-performing YouTube ads driving results!
This week we’ve got three high-performing YouTube ads for you to check out & model, including:
Lume Deodorant Ad (Over $330k in AdSpend)...
The Singing Hair Follicle Ad (Pureance brand)...
Dog Probiotic Ad With Over $880k in AdSpend…
Ready to check the ads out?
~ update from our friends at Funnel of the Week ~
Air Fryers, ‘Dark Posting’ & Category Creation for a $4B Market
Our friends at Funnel of the Week just released a new funnel breakdown…
… This time it’s a DTC beauty brand using dark posting + smart benefit repositioning to turn a decades-old niche product into a mainstream hit.
The product? Shampoo bars. The angle? No longer “eco-friendly” - now it’s hair transformation stories like:
“My hair grew 4 inches in 2 months”
“Finally found the solution for my thin, lifeless hair”
And the growth opportunity is huge:
- US shampoo bar market: $4.13B, growing 7.7% annually
- Only 35% of consumers know this category exists
- Only 8% have tried solid shampoo bars
Go here to see more at Funnel of the Week….
Inside this breakdown, you’ll see:
✓ All “dark post” influencer accounts running now - and how they target different demos
✓ Creative strategy that shifts from eco benefits to personal transformation
✓ The awareness stage moves that take someone from “never heard of it” to “ordering today”
✓ How this exact framework has created billion-dollar markets before (electric toothbrushes, plant-based meat, and more)
Let's dive right in and take a closer look at this week's YouTube ad standouts and discover what makes them so successful.
Lume Deodorant Ad – The Doctor’s Take on Whole-Body Sweat Control
Check out this deodorant ad by the brand Lume we found inside VidTao:
This ad's estimated total ad spend is over $330k!
Let’s see what are some of the elements this ad combines:
Doctor-Led Hook with Radical Relatability
The ad opens with: “As I’ve gotten older, I sweat buckets under my boobs.”
It’s a bold, human opener that instantly bridges expert authority and personal vulnerability.
That first line does two things:
Disarms embarrassment (relatability)
Establishes instant credibility (doctor speaking candidly)
Problem Education vs. Product Promotion
Before pitching, she educates: “Sweat contributes to irritation of the skin.”
By explaining why sweat matters, the ad builds tension before the reveal - transforming Lume from “just another deodorant” into a logical medical solution.
Scientific Mechanism Simplified
The hero ingredient - mandelic acid - is framed as an active odor-preventer that “stops odor before it starts.”
No deep chemistry needed - just enough science to sound clinical, not confusing.
This pseudo-technical layer elevates Lume above generic deodorants, reinforcing its doctor-developed credibility.
Product Line Expansion for Believability
She showcases the stick, cream, and spray - demonstrating use-cases (“under boobs,” “thigh folds,” “when I don’t care about sweat”).
This multiplies purchase intent by normalizing multiple SKUs - each product becomes contextually useful.
Soft Offer Stack That Feels Organic
The script subtly layers value:
- Free shipping
- Free wipes + mini body wash
- Starter kit framing (a proven DTC conversion tool)
- Repeat buyer social proof (“I’ve bought this set three times now”)
Instead of a pushy CTA, it feels like a genuine recommendation from a friend.
Visual Consistency & Brand World
The warm kitchen setting + blue outfit + pink packaging pop = peak Lume brand DNA.
Everything feels intentionally mismatched - friendly, casual, and trustworthy - the antithesis of sterile “clinical” ads.
Tone = Confidence Through Candor
This ad’s genius lies in tone.
It doesn’t try to hide the awkward - it leans in.
By mixing honest humor with authority, it makes “underboob sweat” sound not gross, but solvable.
Additionally, here’s a quick scroll through their cool, colorful landing page:
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Hair Rebirth – The Singing Follicle Ad (Pureance brand)
Next up - this unique hair treatment ad we found inside VidTao!
This ad's estimated total ad spend is over $220K!
Check it out:
These are some of the elements this ad combines:
Pattern Interrupt: Cartoon Realism + Fear Topic
The ad opens with a direct, almost clinical headline:
“Why your hair is thinning and what you can do about it tonight.”
This pairs a health concern with urgency - then instantly breaks tension with a gentle, illustrated animation. The visual of oil being poured onto a cartoon scalp softens what would otherwise be a vanity-pain ad.
Unexpected Tonal Shift: Talking → Singing
Just as the viewer settles into a typical explainer rhythm, the tone flips - the hair follicle starts singing.
That tonal surprise acts as a retention hack. It reframes the educational section (“it’s not your hormones, it’s not your age…”) as entertainment - a trick often used in “scroll stopper” musical TikToks.
The Invisible Enemy: Waxy Buildup Story Device
The villain here isn’t age or hormones - it’s a “hidden pota of suffocating waxy layer”.
That pseudo-scientific phrasing creates intrigue. It gives viewers a new reason to doubt their old assumptions and primes them to crave the “solution.”
Emotional Resonance: Shared Helplessness → Hope
Midway, the tone deepens emotionally: “I was almost bald and depressed from the time and money I spent…”
By blending empathy and authority (“I was there too”), the ad connects personally before pivoting to transformation: “But then I tried this…”
Minimal Product Reveal = Maximum Curiosity
The product is never shown or named - it’s all concept and emotion.
That’s deliberate. It keeps the viewer in discovery mode and forces the click-through for resolution, a hallmark of high-performing VSL-style short ads.
Rebirth as Transformation Theme
The payoff - “I call it Rebirth” - wraps the narrative emotionally and metaphorically. It transforms a hair-growth claim into a story of personal renewal, which feels more aspirational than transactional.
Music as Memory Hook
Because it’s sung, the ad lingers - the tune becomes a mnemonic device. Even if viewers don’t click immediately, they remember the melody and message.
This advertiser has many other cool ads that you can take inspo from.
Here’s a sneak peek:
Dog Probiotic Ad With Over $880k in AdSpend
Last, but definitely not least, we picked this dog supplement ad, with estimated total ad spend of over $880k! 
Watch it here:
Here are some of the elements this ad combines:
Repetition as a Memory Weapon
The ad opens with three identical lines:
“This is a sign of yeast growth.”
It’s unusual, rhythmic, and hypnotic - functioning as a pattern interrupt that freezes scrolling. The repetition also primes the brain to associate common visuals (paw licking, itching, head shaking) with something serious.
Problem Flip: From Normal → Urgent
The key psychological move happens in the next line:
“You’ve probably thought these were normal dog behaviors…”
That inversion turns everyday actions into emotional triggers - every viewer with a dog instantly questions what they just saw. It reframes observation as neglect - powerful for engagement and guilt-driven motivation.
Mechanism Reveal: The Gut Connection
The ad smoothly transitions into science territory: “yeast overgrowth occurs when a dog’s gut is imbalanced.”
This positions the product not as a superficial fix but as a root-cause solution - an established DTC structure for pet wellness brands. The on-screen digestive overlay shot visually simplifies that mechanism (smart move for low attention spans).
Product Introduction: Seamless & Logical
When the product appears (“a brilliant probiotic soft chew used by over 2 million dog parents”), it doesn’t feel like a pitch - it feels like relief.
The phrasing “brilliant” + “used by over 2 million” blends credibility with social proof while maintaining the “discovery” tone.
Social Proof Montage: The Virality Cue
The TikTok-style grid of real pet owners gives visual proof of mass adoption. It anchors the “gone viral” claim with literal evidence, making it believable and community-driven.
Emotional Resolution: Care = Action
The ad ends on empathy: you’re not just buying a product - you’re helping your dog feel better.
That emotional cue (combined with repetition and simplicity) converts casual dog owners into “responsible caretakers,” the same emotional formula that made PetLab’s UGC ads dominate the pet niche.
Don’t forget to check out other ads by this amazing brand for some additional inspo! 
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That's all for this week, folks!
We hope this week’s selection of high-performing ads has sparked new ideas to test yourself!
Want more insights like these?
Stay tuned for next week’s VidTao 3 Ad Thursday, where we’ll continue breaking down winning strategies from the best YouTube ads in the game!
And btw… If you have questions about YouTube ads?
Go here to schedule a free chat with our friends at Inceptly. Inceptly is a top Direct Response video ad agency, specializing in high-performing YouTube ad creatives & media buying.
Have a great week!
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