Welcome to, or welcome back to this week’s VidTao 3 Ad Thursday, where each week we’ll be diving into our VidTao ad intelligence software to uncover 3 high-performing YouTube ads driving results!
This week we’ve got three high-performing YouTube ads for you to check out & model, including:
Hair Detangling Shower Tool With Over $400k in AdSpend…
Portable Space Heater Ad With $1.8M in AdSpend…
Men Supplement Ad With Over $11M in AdSpend…
Ready to check the ads out?
The tracking metric you've never heard of that 4x'd a $750M business 
99% of DTC Subscription brands miss this
Duolingo was stuck in 2018.
Yes, $750M in revenue & 40 million+ daily users…
But growth?
Flatlining.
Hundreds of tests running… Nothing moving the needle.
They were trapped optimizing metrics everyone tracks: conversion rates, retention rates, acquisition costs.
Then they used a framework that flips traditional tracking on its head…
…exposing the ONE metric that mattered most...
…buried in every DTC subscription brand's biggest blind spot.
When they tested it against everything else — new user acquisition, reactivation campaigns, onboarding flows — this one metric had 10x more impact than all of them.
The result?
4x growth.
Not from better ads. Not from new traffic sources. Not from a rebrand.
From tracking one transition that 99% of subscription brands completely ignore.
Want to see how you can uncover your DTC subscription business’s “magic metric”?
VidTao Co-Founder Brat Vukovich just wrote an article inside his weekly newsletter, The Dashboard, walking you through exactly how to dig into your own subscription business and uncover this golden insight.
PS — The Dashboard is where Brat shares weekly notes on building BraTrax, buying media, and making sense of performance data - without the fluff.
PPS — Send this link to a friend who needs it: blog.bratrax.com
Let's dive right in and take a closer look at this week's YouTube ad standouts and discover what makes them so successful.
Hair Detangling Shower Tool With Over $400k+ in AdSpend (Delta Faucet)
Our first ad pick for this week’s analysis is this interesting hair tool ad, with over $400k in ad spend…
Check it out:
Now, let’s get into what makes this ad so successful:
Hook
The line “There’s no one way to care for curls — but there is an easier way” positions the ad as inclusive yet authoritative.
It removes resistance by acknowledging individuality before introducing innovation.
Product Reveal
The creator introduces the “brand new VersaCurl detangling shower tool,” directly naming the product early while demonstrating its benefit visually (shower footage + hand demo).
Testimonial Sequence
She shares a measurable benefit — “helped cut my shower time in half” — which anchors the claim in practicality. Realistic, tangible payoff without overpromising.
Feature Breakdown
Shows the 3 interchangeable inserts in quick cuts, combining tactile ASMR appeal with functional demonstration. Each insert clip matches its mentioned feature (“range,” “flexibility,” “gentle on coils”).
Benefit Recap
Voiceover and visuals sync perfectly: “Real results for real curls.”
This line reframes the entire tool as both effective and relatable — smart positioning for inclusivity and authenticity.
Branded Close
“This takes care of that. See what Delta can do.”
A clever tagline that ties emotional and practical benefit together — universal enough for Delta’s brand yet specific enough to haircare.
This brand has many other cool ads to model after, don’t miss out and check them out using VidTao!
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Portable Space Heater Ad ($1.8M in AdSpend!)
This next ad is a heater ad that racked up $1.8M in ad spend!
See it here:
Let’s dissect it together:
Hook
“Energy suppliers don’t want you to know about this trick…”
Classic David vs Goliath positioning — triggers curiosity, distrust in big corporations, and emotional alignment with the “underdog invention.”
Product Introduction
“This space heater is being called the Tesla of heaters.”
Attaches brand authority by proxy (Tesla = innovation, efficiency, status).
Credibility Layer
“Created by two ex-engineers from one of the biggest technology companies…”
Establishes believable expertise — a staple in DR storytelling for physical gadgets.
Mechanism
“The secret is the innovative ceramic heating technology…”
Turns a mundane product into a “hidden innovation.” The visual of hot air waves + technical jargon gives perceived depth and proof.
Proof & Validation
“Sold over 300,000 units… 5-star reviews… experts say it’s the most effective.”
Backed by mass adoption, authority, and social proof — stacking three layers of believability before the offer.
Offer Stack + CTA
50% discount, not on Amazon, countdown timer, money-back guarantee.
This section compresses urgency, exclusivity, and risk reversal into 20 seconds — textbook conversion triad.
This is not the only ad by this advertiser that’s been crushing it though… you can see more inside VidTao!
Here’s a sneak peek:
Additionally, here’s a quick look at their landing page in use:
~ update from our friends at Funnel of the Week ~
Air Fryers, ‘Dark Posting’ & Category Creation for a $4B Market
Our friends at Funnel of the Week just released a new funnel breakdown…
… This time it’s a DTC beauty brand using dark posting + smart benefit repositioning to turn a decades-old niche product into a mainstream hit.
The product? Shampoo bars. The angle? No longer “eco-friendly” - now it’s hair transformation stories like:
“My hair grew 4 inches in 2 months”
“Finally found the solution for my thin, lifeless hair”
And the growth opportunity is huge:
- US shampoo bar market: $4.13B, growing 7.7% annually
- Only 35% of consumers know this category exists
- Only 8% have tried solid shampoo bars
Go here to see more at Funnel of the Week….
Inside this breakdown, you’ll see:
✓ All “dark post” influencer accounts running now - and how they target different demos
✓ Creative strategy that shifts from eco benefits to personal transformation
✓ The awareness stage moves that take someone from “never heard of it” to “ordering today”
✓ How this exact framework has created billion-dollar markets before (electric toothbrushes, plant-based meat, and more)
Men Supplement Ad That Racked Up Over $11M in AdSpend!
Last but not least - a supplements for men ad that has racked up over $11M in ad spend!
Take a watch:
Now, how did they do it? Let’s dissect the ad:
Hook
“Ejaculating prematurely? You need this pill.”
This line is blunt, rhythmic, and instantly scroll-stopping. The text format allows compliance-safe delivery while maintaining shock-value curiosity.
Testimonial Core
The woman narrates: “My husband got prescribed the Sex+ Climax Control pill... a game changer to say the least.”
This adds authenticity through personal storytelling, positioning her as both authority (observer of change) and emotional validator.
Problem & Resolution
“We went from rarely being intimate… something just changed.”
This phrasing humanizes the taboo — focusing on relationship improvement rather than performance alone, creating broader emotional resonance.
Process Simplification
“The prescription process is 100% online. No doctor visits. No pharmacy pickups.”
Classic telehealth friction removal. The structure mirrors top-performing DTC scripts: problem → relief → frictionless path → trust.
Emotional Payoff
“I do not miss our old sex life.”
A mic-drop moment. It’s vulnerable, funny, and empowering — balancing relatability with high emotional contrast.
Branded CTA
Static brand card — clean, professional typography, pastel background, and compliance text.
Maintains FDA/FTC trust signals while transitioning out of the personal tone.
This advertiser has many other ads with millions in ad spend as well!
Check them out for some more inspo:
Want to brainstorm with us on new ways to scale your business with
YouTube Ads (and other performance video platforms)?
Join us for a free YouTube ad brainstorming session here:
With that, we’re all done for this week! 
We hope this week’s selection of high-performing ads has sparked new ideas to test yourself!
Want more insights like these?
Stay tuned for next week’s VidTao 3 Ad Thursday, where we’ll continue breaking down winning strategies from the best YouTube ads in the game!
And btw… If you have questions about YouTube ads?
Go here to schedule a free chat with our friends at Inceptly. Inceptly is a top Direct Response video ad agency, specializing in high-performing YouTube ad creatives & media buying.
Have a great week!
PS - Go here to Claim Your Free Trial of VidTao Premium: Access 34.3 Million YouTube Ads & Their Landing Pages!
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