[3 Ad Thursday] Over $600k in YouTube Ad Spend: Fitness Gadget, Toothbrushe & Home Workout

Welcome to, or welcome back to this week’s VidTao 3 Ad Thursday, where each week we’ll be diving into the best Youtube ad spy tool - VidTao, to uncover 3 high-performing YouTube ads driving results!

This week we’ve got three high-performing YouTube ads for you to check out & model, including:

• Very Cool Fitness Device Ad With $300k+ AdSpend (Hume Health)...
• Electric Toothbrush Ad With Over $200k in AdSpend (SURI)...
•  And Lastly - Home Workout Program Ad…

Ready to check the ads out?

Let's dive right in and take a closer look at this week's YouTube ad standouts and discover what makes them so successful.

Very Cool Fitness Device Ad With $300k+ AdSpend (Hume Health)

Check out our first ad pick for this week - this cool body pod fitness device ad we found inside VidTao:

This ad's estimated total ad spend is over $300k!

Here are some of the elements this ad combines:

 1. Opens with Authority & Relatability
Starts with “As a 40-year-old fitness trainer…” — immediately positioning the speaker as both an expert and someone relatable to the audience (especially older fitness-conscious viewers). This builds trust before the product is even named.

 2. Immediate Product Introduction + Familiarity Cue
Names the product right away (“This is the Body Pod”) and ties it to credibility by saying it’s “seen in almost every gym.” This makes it feel already proven and widely accepted, reducing buying resistance.

 3. Demonstrates Ease & Speed
Calls out the key functional benefit early — “scan your whole body in just 20 seconds” — giving the viewer a clear picture of simplicity and convenience. The quick scan time also adds to perceived efficiency and modernity.

 4. Establishes a Clear Competitive Edge
Positions against a common alternative (“smart scales”) with a hard-hitting stat — “six times more accurate.” This isn’t vague superiority; it’s quantified, making the claim more believable.

 5. Explains Why It’s Better (Mechanism)
Details the unique selling point — measuring the full body rather than just the lower half, thanks to the handles. This gives the viewer a tangible reason why accuracy is higher.

 6. Links to Transformation & Progress Tracking
Frames it as a long-term success tool — allows progress tracking via the app, ensuring users stay on course toward their goals. This positions the Body Pod not just as a one-off gadget but as an ongoing results partner.

 7. Strong Relatable Close
Ends with an informal yet confident recommendation — “10 out of 10 would recommend this.” This casual, conversational endorsement feels authentic and reinforces social proof without sounding scripted.

Humi Health has many other cool, big spenders to model after, don’t miss out!

Here’s a sneak peek:

 Electric Toothbrush Ad With Over $200k in AdSpend (SURI)

Next up, we chose an electric toothbrush ad for our analysis:

This ad's estimated total ad spend is over $200k!

These are some of the elements this ad combines:

 1. Opens with Polarizing Self-Selection
Starts by telling certain viewers the product isn’t for them — “If you want bells and whistles on your toothbrush, this isn’t for you.” This reverse qualifier grabs attention, filters the audience, and sets up a “truth-teller” positioning.

 2. Calls Out the Gimmick Problem
Lists over-the-top features from competitors (Bluetooth, AI app, six brushing modes) to make them sound excessive and unnecessary. This primes the viewer to distrust the industry norm.

 3. Highlights Real Pain Points from Those Gimmicks
Immediately reframes those “features” as liabilities — bad battery life, bulky design, loud operation, excess plastic. These specific negatives make the contrast with their product more tangible and relatable.

 4. Reframes the Value Proposition
Positions the brand (“At Sur”) as focused on what truly matters — doing one job exceptionally well: delivering a cleaner, healthier smile. This clarity of purpose strengthens brand trust.

 5. Lists Practical, High-Value Differentiators
Instead of flashy tech, they offer benefits that solve real problems:

•40-day charge (long battery life for convenience)

•UV sterilizing case (hygiene & travel-friendly)

•Whisper-quiet motor (comfort & peaceful routine)

 6. Adds an Innovation-Where-It-Matters Hook
Backs up their anti-gimmick stance with genuine product innovation — plant-based brush heads that deliver a “dentist-brute clean.” This claim blends eco-conscious appeal with performance proof.

 7. Closes with Confident Invitation
Finishes by reframing “upgrade” as the logical choice — “Stay for a better clean in every way.” This is a soft but confident CTA, reinforcing the earlier superiority claim without hard-selling.

SURI brand also has a very sleek, polished looking landing page.

Let’s take a quick scroll:

 And Lastly - Home Workout Program Ad

Our last ad pick for this week is this home workout program ad we found inside VidTao:

This ad's estimated total ad spend is nearly $100k!

These are some of the elements this ad combines:

 1. Relatable, Conversational Hook
The ad starts with a casual, everyday interaction between husband and wife — “Baby, what are you doing?” This instantly feels authentic, relatable, and humanizes the pitch. The humor of him still in bed while she’s working out sparks curiosity.

 2. Product Intro + Key USP Within Seconds
The wife quickly names the program — “Body Wakeup Workout” — and drops the no-equipment claim right away (“without any equipment”). This gives immediate clarity to the offer while reinforcing accessibility.

 3. Humor Through Visual Contrast
The dynamic of one person lounging in bed vs. the other exercising adds a comedic, sharable element. This visual tension holds attention and makes the workout feel less intimidating.

 4. High-Energy, Recognizable Music Integration
By syncing moves to well-known songs like Sia’s Cheap Thrills and Destiny’s Child’s Survivor, the ad borrows cultural energy. Viewers feel uplifted and engaged, and the rhythm naturally encourages following along.

 5. Clear, Follow-Along Demonstrations
On-screen animated examples break each move into sets and reps (“3 x 25”), making it feel easy to start immediately. This lowers the barrier to action — viewers can copy right away without extra explanation.

 6. Lifestyle-Oriented Benefits List
Instead of complex fitness jargon, benefits are framed simply: “slim calves, buttock lift, slim belly, slim tummy, slim whole body.” The language is visual, tangible, and transformation-focused, appealing to casual exercisers.

 7. “Anytime, Anywhere” Positioning
Reinforces the core convenience angle — that this workout can be done in bed, on the floor, or anywhere, making it inclusive for all fitness levels and living situations.

You can check out ALL ads by this (or any other!) advertiser using the best Youtube ad spy tool:

And with that, we’re all done this week!

We hope this week’s selection of high-performing ads has sparked new ideas to test yourself!

Want more insights like these?

Stay tuned for next week’s VidTao 3 Ad Thursday, where we’ll continue breaking down winning strategies from the best YouTube ads in the game!

Have a great week!