[3 Ad Thursday] This Bold Whole-Body Deodorant Ad Really Caught Our Attention…

Welcome to, or welcome back to this week’s VidTao 3 Ad Thursday, where each week we’ll be diving into our YouTube ads spy tool - VidTao, to uncover 3 high-performing YouTube ads driving results!

This week we’ve got three high-performing YouTube ads for you to check out & model, including:

• Electric Toothbrush Ad (Brand: Suri)...
• Body Pod Ad (Brand: Hume Health)...
• Whole-Body Deodorant Ad (Brand: Mando)...

Ready to check the ads out?

Let's dive right in and take a closer look at this week's YouTube ad standouts and discover what makes them so successful.

 Electric Toothbrush Ad (Brand: Suri)

Check out this Suri electric toothbrush ad we found inside VidTao:

This ad's estimated total ad spend is nearly $100k!

Here are some of the elements this ad combines:

 1. Direct Recommendation Hook

The ad starts conversationally — “If you’ve been thinking about using an electric toothbrush, save your money and buy one.” This immediate call-to-action skips fluff and positions Suri as the clear answer. Strong, directive language hooks attention right away.

 2. Category Disruption Angle

Frames Suri as “changing the way we think about toothbrushes.” This reframes the product from being just another toothbrush into a category-shifting innovation. Creates intrigue and primes the viewer for differentiation.

 3. Functional + Emotional Payoff

The ad leans on a sensory promise: “teeth feel so polished and clean, like walking out of the hygienist.” This connects to a familiar emotional high (post-cleaning confidence) while anchoring the toothbrush as the way to achieve that at home.

 4. Battery Life = Practical Trust Builder

The 40+ day battery claim (only charging once a month) answers a top consumer frustration with electric toothbrushes: poor battery life. It also adds lifestyle convenience (travel-friendly, no constant charging hassle).

 5. Design Credibility & Sustainability

Highlights slim aluminum body, available colors, and recyclable plant-based heads. This aesthetic + eco angle appeals to design-conscious and sustainability-driven buyers, elevating the brand above “plastic gadgets.”

 6. Hygiene Tech = Premium Edge

UV sterilizing case (kills 99.9% of bacteria) adds a premium feel while addressing subconscious hygiene concerns — layering another functional reason to justify purchase.

 7. Emotional Close: Brushing as Enjoyment

Ends by reframing brushing from a chore into something you’ll love. This emotional reframe taps into identity-level benefits, not just utility — making the toothbrush feel like a lifestyle upgrade.

Now, here’s a sneak peek at some of the other ads by this advertiser:

 Body Pod Ad (Brand: Hume Health)

Next up - this Hume body pod ad we found inside VidTao.

Check it out:

This ad's estimated total ad spend is over $150k!

Here are some of the elements this ad combines:

 1. Relatable Problem Hook

Starts with a universal frustration — “scale won’t budge for weeks” — instantly resonates with anyone stuck in a weight-loss plateau. Frames the product as the solution to hidden progress.

 2. Category Reframe

“This isn’t just another smart scale — it’s a complete body intelligence system.” Differentiates from cheaper alternatives and elevates positioning to medical-grade credibility.

 3. Authority & Credibility Anchors

Backed by two strong proof points:

• Used in 12,000+ health clinics worldwide
• 98% accuracy vs. DEXA scans (the gold standard)
  These reinforce trust and make the product feel legitimate and worth a higher price.

 4. Demonstration Moment

Clear visual + verbal demo: step on, grab handles, safe currents scan the whole body. This shows ease-of-use while dramatizing the “invisible” measurement process.

 5. Hidden Progress Reveal

Compelling narrative twist: while weight didn’t change, the user lost 7 lbs of fat and gained 6 lbs of muscle. This emotional payoff validates the product’s value — it reveals good news a regular scale hides.

 6. Comprehensive Benefits

Highlights 40+ metrics — fat %, muscle mass, water, metabolic age — reinforcing that this is a holistic tool, not a single-purpose gadget.

 7. Social Proof Layer

Mentions top doctors, dieticians, and elite athletes swearing by it. This appeals to both authority-seekers and aspirational buyers.

Here’s what this advertiser’s landing page looks like:

 Whole-Body Deodorant Ad (Brand: Mando)

Lastly, check out this whole-body deodorant ad we found inside VidTao:

This ad's estimated total ad spend is $100k+, and these are some of the elements this ad combines:

 1. Credibility Hook With Attitude

The ad opens confidently with: “Is Mando a product that does what we say? Hell yeah.” This no-BS tone is memorable, matches the brand voice, and primes viewers for proof.

 2. Problem Creation via Category Disruption

Calls out a universal habit — “shower with soap” — and flips it: soap isn’t as effective as we think. By undermining a cultural norm, the ad reframes Mando as necessary, not optional.

 3. Scientific-Looking Proof Layer

Delivers a bold, specific stat: 12 hours after soap = odor score of 6/10 vs. 12 hours after soap + Mando = odor score of 0. Numbers + “test results” build trust and dramatize superiority.

 4. Edgy, Relatable Language

Using terms like “average crotch odor score” grabs attention, leans into humor, and makes an uncomfortable topic approachable. This tone fits YouTube direct response — sticky, shareable, memorable.

 5. Risk Reversal With Guarantee

Offers a 60-day money back guarantee if it doesn’t work better, or if skin doesn’t feel/smell better. This reduces friction and encourages first purchase.

 6. Product Expansion for Familiarity

Acknowledges consumer hesitation with new formats: “cream is new for a lot of people,” so they also offer stick + spray. Smart way to lower adoption barrier and expand cart size.

 7. Offer Stack to Increase Value

Sweetens deal with two free items (mini body wash + wipes) plus free shipping. Adds urgency and perceived value while encouraging bundle orders.

 8. Challenge-Framed CTA

Instead of a generic “buy now,” the CTA is framed as discovery: “best way to get started is to try more than one way to Mando.” This positions purchase as an experiment, not a commitment.

Don’t forget to check out other ads by this brand as well for some additional inspo:

And with that, we’re all done this week!

We hope this week’s selection of high-performing ads has sparked new ideas to test yourself!

Want more insights like these?

Stay tuned for next week’s VidTao 3 Ad Thursday, where we’ll continue breaking down winning strategies from the best YouTube ads in the game!

Have a great week!