Advertising Psychology, Creative Ad Development

This 43 Year-Old Ecommerce Video Ad Generated Half a Billion in Sales

Let’s take a look at one of the best infomercial offers of all time: the Ginsu knife – a 43 year-old direct response offer that generated over $500 million in sales strictly via short direct response infomercials.

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Creative Ad Development, YouTube Ad Strategy

How to Create Your Customer Avatars for High-Performing YouTube Ads

Let’s break down everything you need to know to create a customer avatar that will get results with YouTube ads, from demographics to psychographics.

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Campaign Management, Creative Ad Development, YouTube Ad Strategy

Scaling Secrets from 2021’s “Most Unethical” YouTube ad?

What’s the “secret” to creating YouTube ads that drive results? And once you find that ad, how can you maintain those results while you scale?

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Creative Ad Development

Defining YouTube Ad Creative

This story starts, like many do, with a question: Why is my ad not working?

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Ad Inspo, Creative Ad Development

YouTube Ad Examples for 2020: Part 1 – eCommerce YouTube Ads

Think you need to have a huge production budget or be a comedic genius to create profitable YouTube ads? Absolutely NOT. Don’t believe me? Check out these YouTube ad examples (and breakdowns) from some of 2020’s best-performing eCommerce YouTube ads.

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Advertising Psychology, Creative Ad Development

Motley Fool Analysis

YouTube ads are tailor-made for selling Digital Information Products. Today let’s take a closer look at a YouTube ad with over $1.9 Million in adspend (estimated), from investment info product company Motley Fool.

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