Creative Ad Development, YouTube Ad Strategy

The #1 Way to Beat Creative Fatigue & Scale on YouTube

It’s unavoidable: even the best performing YouTube ad creative will eventually die.

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The #1 Way to Beat Creative Fatigue & Scale on YouTube

Creative Ad Development, YouTube Ad Strategy

Want to Scale? Make Sure Your YouTube Ad Has These Key Ingredients…

The most crucial key to scaling has nothing to do with targeting, optimization, or campaign structure.

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Want to Scale? Make Sure Your YouTube Ad Has These Key Ingredients…

Creative Ad Development, YouTube Ad Strategy

How to Create Your Customer Avatars for High-Performing YouTube Ads

Let’s break down everything you need to know to create a customer avatar that will get results with YouTube ads, from demographics to psychographics.

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How to Create Your Customer Avatars for High-Performing YouTube Ads

Campaign Management, YouTube Ad Strategy

The Linx Scaling Methodology for E-Commerce YouTube Ads

In this post, I’m going to go over the Linx YouTube Scaling Methodology for Direct to Consumer e-commerce brands

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The Linx Scaling Methodology for E-Commerce YouTube Ads

Campaign Management, YouTube Ad Strategy

Understanding Affinity, In-Market, Life Event & Custom Audiences

The Ancients used to say that “knowing thyself” was the key to success in life; in marketing, there could be a similar saying: “Know thy audience.” This might seem like a banal motto, but much like the earlier philosophical phrase, it hides behind it a surprising amount of depth.

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Understanding Affinity, In-Market, Life Event & Custom Audiences

Campaign Management, Creative Ad Development, YouTube Ad Strategy

Scaling Secrets from 2021’s “Most Unethical” YouTube ad?

What’s the “secret” to creating YouTube ads that drive results? And once you find that ad, how can you maintain those results while you scale?

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Scaling Secrets from 2021’s “Most Unethical” YouTube ad?