July 15, 2025

Want to see some YouTube Shorts ads that are scaling right now, using VidTao ad intelligence software?

You’re in luck…

Because today is 2 Shorts Tuesday. Why YouTube Shorts ads?

Because YouTube Shorts ad inventory is only going to keep growing: 


5 Reasons Why More Creators Are Choosing YouTube Shorts Instead of TikTok

#1 - 💰 MORE MONEY 💰
YouTube made it easier to earn money with YouTube Shorts in 2024
by letting creators take a cut of ad money from their Shorts—a better deal than TikTok’s confusing payment system.

image

Image source: Google

This works for both short videos and regular YouTube content, making it safer for creators who want steady income.

#2 - ⛔TikTok Ban Rumors/Reality⛔
Rumors (and a quick reality) of a TikTok ban in the U.S. made many creators start posting on YouTube Shorts just in case. YouTube even let Shorts videos be 3 minutes long starting October 2024, copying TikTok’s style while giving creators more flexibility.

YouTube’s Big Advantages

#3 - 📈Built-in audience📈 
Shorts get boosted by YouTube’s recommendations and trending lists, helping creators grow faster. TikTok doesn’t connect as well to other apps or longer videos.

#4 - 🆕Different viewers🆕 
YouTube’s users are often older (25-34) vs. TikTok’s teen-heavy crowd, so creators can reach new fans.

#5 - 🤦‍♂️Creators Are Fed Up With TikTok🤦‍♂️
Many say TikTok’s rules change too often, and they’re tired of worrying about bans. YouTube feels more stable, especially with Google’s support for targeting the right audiences. The 3-minute Shorts also let them tell better stories without switching apps.


...And critically, most DTC & Direct Response advertisers are still under-leveraging YouTube Shorts as an ad placement.

(and the upside is huge)

So, what are some ways you can succeed with YouTube Shorts ads?

Let’s take a closer look at 2 YouTube Shorts ads doing well right now:


~ update from our friends at Funnel of the Week ~

Air Fryers, ‘Dark Posting’ & Category Creation for a $4B Market

Our friends at Funnel of the Week just released a new funnel breakdown

…This time it’s a DTC beauty brand using dark posting + smart benefit repositioning to turn a decades-old niche product into a mainstream hit.

The product? Shampoo bars. The angle? No longer “eco-friendly” - now it’s hair transformation stories like:

“My hair grew 4 inches in 2 months”
“Finally found the solution for my thin, lifeless hair”

And the growth opportunity is huge:

  • US shampoo bar market: $4.13B, growing 7.7% annually
  • Only 35% of consumers know this category exists
  • Only 8% have tried solid shampoo bars

Go here to see more at Funnel of the Week….

Inside this breakdown, you’ll see:

✓ All “dark post” influencer accounts running now - and how they target different demos
✓ Creative strategy that shifts from eco benefits to personal transformation
✓ The awareness stage moves that take someone from “never heard of it” to “ordering today”
✓ How this exact framework has created billion-dollar markets before (electric toothbrushes, plant-based meat, and more)

Go here to see more inside Funnel of the Week


✍️ Ad #1“The Coolest Drawing Board for Any Age” — Interactive Fun That Hits Home

Our first YT shirts ad pick for this week is an ad built around a universal appeal: creativity.

From adults rediscovering the joy of doodling to kids practicing their writing, this product reaches beyond a simple “toy” ad:

This ad has over 8M views on YouTube!

It has:

✅ Relatable storyteller = direct, personal connection
✅ Clear product benefits = great for all ages and uses
✅ Conversational delivery = low barrier to engagement
✅ Soft CTA = gentle, unpressured purchase appeal

Let’s now get into more details:

Hook – “You Cannot Tell Me This Is Not The Coolest Drawing Board”

Visual: Product shown in use by both kids and adults

👉 Why it works:

•“Coolest drawing board” taps into nostalgia and curiosity, drawing attention immediately.

•Relatable statement about having fun with the product makes it feel like a personal endorsement.

Middle – Practical Uses for Everyone

Visual: Showing different use cases (to-do lists, practicing writing, etc.)

👉 Why it works:

•Targets multiple demographics with practical examples: kids practicing writing, parents using it for to-do lists.

•The ad highlights versatility, making it feel like a product everyone can use.

CTA – “This Is Actually on Sale Right Now”

Visual: Price drop animation with sale offer text

👉 Why it works:

•The ad positions the product as a good deal with a soft CTA: “check it out while it’s on sale.”

•Provides just enough urgency without hard-selling.

Additionally, here’s what this ad’s lander looks like:

🧠 Key Takeaways from this Ad

  • Inclusive tone connects with all age groups.
  • Demonstrating real-life uses makes the product feel practical.
  • No hard sell but still provides a soft nudge with the sale.
  • Great example of word-of-mouth-style endorsement.
Screenshot 2025-02-25 at 14.04.53

YouTube Shorts Ad Free Brainstorm

Want to brainstorm with us on new ways to scale your business with
YouTube Shorts Ads (and other performance video platforms)?

Join us for a free YouTube Shorts Ad brainstorming session here:


👣 Ad #2“The Solution to Foot Fungus That Actually Works” - Podiatrist-Approved Fungus Fighter

This next ad is straightforward, urgent, and health-focused.

It opens with a serious health warning and builds to a solution that doesn’t rely on harsh chemicals or ineffective treatments:

✅ Problem-solving approach = builds trust through urgency
✅ Health credibility = mentions podiatrist approval
✅ Risk reversal = easy trial offer
✅ Strong emotional hook = personal safety and well-being

This ad has nearly 2M views on YouTube!

Let’s now dissect the ad:

Hook – “There’s a Reason Your Fungus Keeps Coming Back”

Visual: Clear shots of feet with fungal issues, emphasizing the problem

👉 Why it works:

•Immediate problem recognition, and the question “why it keeps coming back” sparks curiosity.

•Visuals create a sense of urgency and personal stake in the message.

Middle – “Foot Fungus Doesn’t Just Stay on Your Feet”

Visual: Animation showing how foot fungus spreads to other areas of the body

👉 Why it works:

•The explanation that fungus can spread to other parts of the body creates urgency and deepens the need for a solution.

•The use of "lungs or brain" adds a layer of seriousness that compels action.

Solution – “An Organic Solution to Kill Fungal Spores”

Visual: Product application demo + close-up of organic ingredients

👉 Why it works:

•The product is framed as both natural and effective, which appeals to health-conscious viewers.

•Clinical language like "proven to kill fungal spores" builds trust.

CTA – “Click to Check the Discount”

Visual: Simple, direct call-to-action with link text “Click Now for Discount”

👉 Why it works:

•The urgency of the “discount” at the end adds a clear, no-pressure reason to act.

Here’s what this ad’s landing page in use looks like:

🧠 Key Takeaways from this Ad

  • Clear problem framing addresses a real and ongoing issue.
  • Health-related messaging boosts credibility.
  • Urgency and solution combo create a sense of immediate need.
  • The risk-reversal 90-day trial makes it a low-barrier commitment.

🚀 "Spy" on 23 Million YouTube Ads

(and Landing Pages)!


Unlock proven strategies for success with the VidTao Premium YouTube Ad Library. Get instant access to your FREE VidTao trial today 👇

Take the guesswork out of YouTube ads – start scaling smarter.


With that, we’re all finished for this week! ✅

We hope this week’s selection of high-performing YouTube Shorts ads has sparked new ideas to test yourself!

Want more insights like these?

Stay tuned for next week’s VidTao 2 Shorts Tuesday…

…where we’ll continue breaking down winning YouTube Shorts Ads you can break down + model for your own creatives & campaigns.

And btw… If you have questions about YouTube ads or YouTube Shorts ads in particular?

Go here to schedule a free chat with our friends at Inceptly. Inceptly is a top Direct Response video ad agency, specializing in high-performing YouTube ad creatives & media buying.

Have a great week!

PS - Go here to Claim Your Free Trial of VidTao Premium: Access 23 Million YouTube Ads & Their Landing Pages!

PPS - Are you spending $1k/day+ on Paid Ads? 👉 Go here to set up a free YouTube Ad brainstorm chat.

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}
>

Watch the Training &
Join the Interest List

Just enter your email below, and you’ll be redirected to the training page

Watch the Training & Join the Interest List

Just enter your email below, and you’ll be redirected to the training page