[3 Ad Thursday] Pets, Kids, and DIY Security: YouTube Ads That Sell (and Stick!)

Welcome to, or welcome back to this week’s VidTao 3 Ad Thursday, where each week we’ll be diving into VidTao YouTube ad spy tool to uncover 3 high-performing YouTube ads driving results!

This week we’ve got three high-performing YouTube ads for you to check out & model, including:

• 🛡️ Mini WiFi Security Camera Ad ($100k+ AdSpend)...
• 👾 Educational Kids Platform Ad by AdaptedMind ($1.7 million in AdSpend)...
  
• 🐱 Cat Litter Ad With Over $1 million in AdSpend (PrettyLitter)...
  

Ready to check the ads out?

Let's dive right in and take a closer look at this week's YouTube ad standouts and discover what makes them so successful.

🛡️ Mini WiFi Security Camera Ad ($100k+ AdSpend)

First ad pick for this week - this mini WiFi security camera ad we found inside VidTao.

Check it out:

This ad's total estimated ad spend is over $112k!

We dissected it, and these are some of the elements this ad combines:

👉 Inventor Underdog Origin Story: Alex and Ben, ex-home-security techs from Silicon Valley, reject a $2.7M buyout to “serve the people.” Classic underdog positioning.

👉 David vs. Goliath Framing: Big security companies are “mad” and trying to suppress it. This makes the viewer feel part of a revolution by buying it.

👉 Subscription Pain Point Attack: “No monthly fees” is repeated several times. They’re directly attacking a widely hated feature of the legacy product.

👉 Strong Feature Stack + Easy Setup: Night vision, 150° wide angle, magnetic mount, full HD, remote access. Then “3 simple steps” to install. Clarity + ease = lowered friction.

👉 Massive Social Proof: “Over 1 million units shipped” boosts credibility without needing testimonials.

👉 Smart Urgency Framing: “Only available online” + “security companies trying to ban it” + “50% off, stock running out.” Urgency and exclusivity are woven in naturally.

👉 Money-Back Guarantee: Closes with “30-day no questions asked guarantee” to remove all risk.

Use VidTao to dive into all ads, stats & landing pages by this (or any other!) advertiser:

👾 Educational Kids Platform Ad by AdapterMind ($1.7 million in AdSpend)

Next up - an ad by AdaptedMind: 

This ad's total estimated ad spend is over $1.7 million! 🤯

These are some of the elements this ad combines:

👉 Interactive Hook for Kids
Leads with “Let’s play!” and jumps into a build-your-own monster experience — an instantly engaging, curiosity-driven intro that feels like play, not an ad.

👉 Gamified Personalization
Lets kids customize monsters by color, accessories, and personality — encouraging creative engagement and a sense of ownership.

👉 Soft CTA via Emotional Payoff
The CTA is embedded in the fun: “Click here to do it yourself!” — not salesy, just inviting.

👉 Incentivized Learning Path
Builds toward hatching a reward-filled egg through puzzles and games — turning academic tasks (like math and logic) into a progression-based game.

👉 EdTech Product Framing (Adaptive Learning)
Mentions a pre-test and tailored learning path — subtly presenting the product as educational and personalized without disrupting the fun.

👉 Emotional Feedback Loops
Voiceover and animated reactions like “Yay!” and “You’re right!” drive dopamine hits and keep engagement high.

👉 Call-to-Action with Ownership Transfer
Ends with a direct transition: “Now it’s your turn — click here” — placing the viewer in control of the next move.

They have so many other banging ads to take inspo from as well, don’t miss out:

🐱 Cat Litter Ad With Over $1 million in AdSpend (PrettyLitter)

Last for this week’s selection is this funny PrettyLitter ad we found inside VidTao.

This ad's total estimated ad spend is nearly $1 million!

These are some of the elements this ad combines:

👉 Unexpected, Entertaining Hook
Opens with a mischievous cat claiming a glass of water — instantly funny, absurd, and scroll-stopping.

👉 Voice-of-the-Cat POV
The entire ad is narrated from the cat’s perspective, turning typical product claims into a comedic, relatable monologue.

👉 Problem/Agitation Hidden in Humor
Hairballs, odor, infections, dead birds, and litter mess are all addressed — but always with a smirk.

👉 Product Benefit Stack (Framed via Chaos)
Each “bad cat moment” is countered by a PrettyLitter benefit: odor absorption, health monitoring, low dust, auto-delivery.

👉 Visual Proof + Brand Personality
Bright, clean visuals + chaotic cat behavior = fun meets functional. Aligns with DTC pet brand tone (à la BarkBox or Meowingtons).

👉 Clear Offer & Direct CTA
Closes with 20% off code “TAKE20” and URL — classic, no-fluff conversion close.

To finish off with, this is what this advertiser’s lander looks like:

And with that, we’re all done this week! 🚀

We hope this week’s selection of high-performing ads has sparked new ideas to test yourself!

Want more insights like these?

Stay tuned for next week’s VidTao 3 Ad Thursday, where we’ll continue breaking down winning strategies from the best YouTube ads in the game!

Have a great week!