Campaign Management, YouTube Ad Strategy

He Used “Dark Posting” to Scale From $60K/mo to $100M in Less Than 18 Months

Imagine skyrocketing from 60k/month to an astonishing $100M in revenue in just a year and a half! 🚀 Intrigued? You should be. Grab a seat and let’s uncover the secrets behind this strategy, including some surprising oversights by even the giants in D2C. We’re talking real-deal examples and insights from the newest tools in the game, VidTao 2.0. Ready to dive deep? Let’s get started!

 See post →

Campaign Management, Creative Ad Development, YouTube Ad Strategy

My 2 Cents About CTR in Video Campaigns…(Dedicated to Google Ads Apprentices, but It Won’t Hurt the Old Foxes Either)

As we all know, CTR aka Clickthrough rate is a metric that tells us how well our ad intrigues the selected audience. Let us see how things are going in the real video campaign.

 See post →

Campaign Management, Creative Ad Development, YouTube Ad Strategy

The Measure of Carry-over and Lag Effect of Marketing Activities – Marketing Mix Modeling (MMM) Part 3

🎯 How to include a delayed effect of your marketing activities into your model in the simplest possible way.

 See post →

Campaign Management, Creative Ad Development, YouTube Ad Strategy

Tracking & Attribution Part 2: Lets Do Some Modeling (Marketing Mix Modeling)

🎯 As we previously announced, we will go deeper into content tracking, attribution, and training in VidTao.

 See post →

Campaign Management, YouTube Ad Strategy

VidTao Tracking & Attribution: A Short Introduction to Marketing Mix Modeling (MMM) Part 1

🎯 If your tracking and attribution setup isn’t delivering the results you want, you’re in the right place. Let us show you how our agency Inceptly goes deeper on tracking & attribution content & training at VidTao.

 See post →