New Ecomm offer scaling fast? (YouTube Shorts)

It’s always fun to see a new ecomm offer start to pop off.

Now while this particular offer isn’t scaling to crazy levels yet (not yet, at least)…

…It’s still exciting to see the early trajectory.

Here’s a quick snippet of their current best performing YouTube Shorts ad:

Go here to watch this video (and all this offer’s videos) inside VidTao.

Here’s a few key takeaways from the ad:

1. Great Hook Visually Agitates the Problem

The ad immediately calls out the problem, showing a gross toilet and builds instant curiosity with surprising Hook: "No these are not poop rings, this is lime."

2. Contrast with Alternatives

Clarifies that it’s not "chemical tablets that will damage the rubber in your tank and be dangerous for pets," positioning it as a safer alternative.

3. Show AND Tell the Unique Selling Proposition (USP)

Visuals of Instant results: "Just drop one into the water and boom" with visuals underscores simplicity and convenience. "Safe patented solution that will last for up to 10 years," highlights its long-term value and safety.

4. Urgency

"For the next couple hours we're running a sale" creates a sense of urgency, motivating immediate action.

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Sales page

Take a quick peek at the sales page these ads drive to and you’ll see it does many things well:

Notice...

- Well-chosen Gifs re-illustrate everything from the initial ad

- Interactive before -> during -> after process & results

- Tons of social proof

- Re-emphasizing Urgency

Go here to see all this offer’s landing pages inside of VidTao.

How much will this offer scale? Only time will tell.

But for now it looks like a lot of elements are in place for success.

Stay tuned!

The “Gen Z” Text Salesletter?

Now while we’re on the subject of landinge pages & sales pages…

The Funnel of the Week team keeps dropping a new direct response funnel breakdown, each and every week.

And last week they did a breakdown on a unique new “Gen Z” style text salespage that one brand is using to sell supplements, at scale:

Go here to check out the breakdown of this “Gen Z” text salespage for a nutra offer scaling right now.

Have a great week!

The VidTao Team

PS - Go here to claim a Free Trial of the all-new VidTao 2.0 YouTube ad library (complete with 10 million+ unlisted YouTube ads & their landing pages)

PPS - Are you spending $1k/day+ on Paid Ads? Go here to set up a free YouTube Ad brainstorm chat.

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What are your YouTube ad questions?

In the meantime, what questions do YOU have about YouTube ads?

Let us know in the Comments section below, and we’ll make sure to cover your question in an upcoming post.

Have a nice day!

The VidTao Team