Campaign Management, YouTube Ad Strategy

REVEALED: YouTube Ad Traffic Cost “Mystery Metric” (Part 2)

It’s time to show you what is the “Mystery Metric” we’re seeing is driving the cost of YouTube ad traffic.

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Campaign Management, YouTube Ad Strategy

The “Mystery Metric” Driving Your YouTube Ad Traffic Costs…

Do you know what is a “mystery metric” that increases the traffic costs of your YouTube ads?

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Campaign Management, YouTube Ad Strategy

“Without This Dashboard, You Are Flying Blind…”

Thomas Hopkins solved the problem of multi-channel attribution at scale for Masterclass which advertises spending over $120 million per year on ads.
Here’s how he did it…

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Campaign Management, YouTube Ad Strategy

The Linx Scaling Methodology for E-Commerce YouTube Ads

In this post, I’m going to go over the Linx YouTube Scaling Methodology for Direct to Consumer e-commerce brands

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Campaign Management, YouTube Ad Strategy

Understanding Affinity, In-Market, Life Event & Custom Audiences

The Ancients used to say that “knowing thyself” was the key to success in life; in marketing, there could be a similar saying: “Know thy audience.” This might seem like a banal motto, but much like the earlier philosophical phrase, it hides behind it a surprising amount of depth.

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