Category: Creative

This week, our lucky winner is this ad for an Amazon FBA course from Tom Wang. It’s a highly engaging ad, edited at a lightning fast pace, that’s been absolutely killing it on YouTube since it launched in May 2020.

We’re going to give you one template that we think will be the most universal, and it will definitely give you a strong starting point for any campaign.

Learn all your competitors’ secrets about the fitness niche creatives that work on YouTube.

Learn what direct response / D2C physical product ads are working right now, post iOS update on YouTube, and what takeaways you can apply to your own YouTube advertising.

If your offer isn’t appealing, if your ad copy / messaging isn’t on point for your audience, it doesn’t matter how much you spend on fancy production, actors, etc. Your ads won’t work.

No amount of fancy editing, impeccable voice over, flawless imagery will help if what you’re saying in your ads doesn’t actually connect with and compel your audience to click and buy.

It’s unavoidable: even the best performing YouTube ad creative will eventually die.

The most crucial key to scaling has nothing to do with targeting, optimization, or campaign structure.

Let’s take a look at one of the best infomercial offers of all time: the Ginsu knife – a 43 year-old direct response offer that generated over $500 million in sales strictly via short direct response infomercials.