We’re going to dive into some of the most common questions we’ve been getting about the changes, and what we’re doing to adjust, while still profitably managing $5M+ USD on the platform.
YouTube is updating its algorithm to better account for the role ad length can play in view annoyance in an effort to improve our ad experience across in-stream environments.
Today we’re looking at a brand that you’ve probably come across. Dr. Squatch is on the map because of several successful ads over the last couple of years on Facebook and YouTube.
We’re going to cover one of the biggest shifts, as well as share some of the data / KPI baselines we are seeing after spending over $5M on ads in this “new normal” ad environment.
We want to show you how this company found a promising angle and then kept tweaking it until they had the perfect ad.
This week we’re looking at a no-nonsense e-commerce product that is doing extremely well on YouTube. It’s a solar battery used to charge phones, tablets, and laptops. It comes from a brand called 4Patriots in the survival niche.
We heard directly from Google today what we have long suspected…
This week, our lucky winner is this ad for an Amazon FBA course from Tom Wang. It’s a highly engaging ad, edited at a lightning fast pace, that’s been absolutely killing it on YouTube since it launched in May 2020.
We’re going to give you one template that we think will be the most universal, and it will definitely give you a strong starting point for any campaign.